New Vice President and General Manager for Avery Dennison Roll Materials Asia Pacific

To further maximize its strong business performance and recent growth, Avery Dennison Roll Materials Asia Pacific has named Mr. Georges Gravanis as its new Vice President and General Manager. Formerly Vice President of Sales and Customer Service for Roll Materials Europe, Mr. Gravanis led the European team from 2006, implementing innovative strategies to improve customer intimacy and increase growth and profitability through differentiated value propositions.

(Photo: http://www.prnasia.com/xprn/sa/2010/07/23/20100723602474.html )

(Logo: http://www.prnasia.com/sa/2009/09/21/20090921459735.jpg )

Mr. Gravanis succeeds Mr. John Quinn, who will return to the United States in August to take on a new leadership role in Avery Dennison's expanded business development organization.

In his new role, Mr. Gravanis will assume overall management responsibility for Avery Dennison Roll Materials Asia Pacific (RMAP) operations in China, Korea, Singapore, Thailand, Malaysia, Philippines, Vietnam, Indonesia, India, Australia, New Zealand and South Africa. He will also lead the Philip M. Neal Research Center in Kunshan, China.

"Home to five of the world's ten fastest growing economies, with huge potential for further expansion, Asia will be the growth engine of the 21st century," said Mr. Gravanis. "It is a privilege to be here and I am very excited to be joining Avery Dennison's diverse and dynamic regional team. Our goal is to continue to lead our industry by providing innovative solutions to our customers' and end users' unmet needs and, thus, to accelerate growth in our markets."

Gravanis Joins Avery Dennison Roll Materials Asia Pacific

Before joining Avery Dennison Roll Materials Europe in France in 2003, Mr. Gravanis was Director of the US$300 million global polyurethane specialties at Bayer AG. Prior to that, he was Commercial Director at Lyondell Chemical Company in numerous locations throughout the United States and Europe.

About Avery Dennison:

Avery Dennison (NYSE: AVY) helps make brands more inspiring and the world more intelligent. For 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of US$6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. A division of Avery Dennison, Roll Materials manufactures and markets products under the well-known Fasson(R) brand name, including pressure-sensitive and non-adhesive coated papers, films and foils. Roll Material products are widely used in brand identity, barcode labeling systems, product identification and other applications by label converters and consumer product companies. For more information, visit http://www.averydennison.com or http://www.fasson.com .

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