Thais Taking Control Over Careers

Thais look to re-invent careers as workplace change gathers pace, Kelly Global Workforce Index finds A growing number of Thais are developing their own personal “brands” as part of a trend toward taking greater control over their careers, including steps to help differentiate themselves in a fast-changing workplace, according to the latest survey results from workforce solutions leader Kelly Services. The findings are part of the Kelly Global Workforce Index, which obtained the views of approximately 134,000 people in 29 countries, including Thailand. Personal marketing, or branding, has become a feature of the modern workplace, with respondents identifying the elements they regard as most important in building their identities - technical knowledge (72 percent), verbal communication skills (69 percent), r?sum?s (64 percent), written communications (50 percent), personal attire (44 percent), and use of social media (34 percent). “As many individuals are moving out of the typical employment relationship, they are thinking about how to promote themselves and stand-out in the crowded workforce”, said Wanna Assavakarint, Managing Director, Kelly Services Thailand. “There is also a high degree of awareness about the pace of change in the workplace and the ability to manage this change.” Results of the survey in Thailand shows more than three-quarters of respondents are prepared to spend their own money on upgrading their skills - not waiting on their employer to do it for them, while 70 percent realize that they will need to change their career at some stage. In relation to enhancing their marketability, respondents across the world agree that verbal communication skills being the most important element in personal branding, baby boomers in North America & Europe cite 71 and 61 percent respectively while Gen X in Asia contributes to 73 percent. “The survey results reflect an understanding that the days of a job-for-life, and even a career-for-life, are gone. Increasingly, many people will have several careers and, in all likelihood, will have to take greater personal responsibility for managing their careers and developing new skills,” Wanna Assavakarint concludes. For more information about these survey results and other key global findings, please visit the Kelly Global Workforce Index. Currently, Kelly Services is collecting opinions about work and the workplace. To be a part of the next Kelly Global Workforce Index, take the survey at www.kellyservices.co.th. About the Kelly Global Workforce Index The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint. Approximately 134,000 people from North America, Europe, and Asia Pacific responded to the 2010 survey with results published on a quarterly basis. Kelly Services was the recipient of a MarCom Gold Award for the Kelly Global Workforce Index in the Research/Study category. About Kelly Services Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly? offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire and direct-hire basis. Serving clients around the globe, Kelly provides employment to 480,000 employees annually. Revenue in 2009 was $4.3 billion. Visit www.kellyservices.com and connect with us on facebook.com/kellyservices, linkedin.com/companies/kelly-services and twitter.com/kellyservices. Media contact: Supaporn ChinworachaiTel: +66 2 670 0505, +66 86 888 5044 Email: [email protected]

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