Philips illuminates Asia’s first sustainable light art festival

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Bangkok--19 Oct--Philips Electronics

Light Walk features 26 dynamic light art installations designed by 14 local and 20 international artists Royal Philips Electronics (AEX: PHI, NYSE: PHG) is proud to be the principal sponsor at the i Light Marina Bay Festival, Asia’s first sustainable light festival that commenced on 15 October and will conclude on 7 November 2010. Presented by the Urban Redevelopment Authority (URA) and organized by Smart Light Singapore (SLS), the i Light Marina Bay Festival is a unique light festival that creates a dynamic visual night-time environment in Singapore’s newly developed Marina Bay area. As a light art festival in an urban setting, i Light Marina Bay aims to raise awareness for energy-saving lighting technology in the commercial environment, public spaces and within our homes; as well as to effect behavioural changes towards energy consumption and long-term sustainability of the city. Philips’ participation in the Festival reiterates its commitment to the creative lighting community and is in line with its vision to showcase how lighting solutions can transform urban spaces, shape identities and create new experiences for local communities. A key highlight at the i Light Marina Bay Festival is a unique 3.5 km long ‘Light Walk’ around the Marina Bay waterfront promenade which is illuminated by Philips Lighting. The ‘Light Walk’ comprises 26 dynamic light art installations and sculptures designed by 20 international and 14 Singaporean artists. Their beautiful light artworks are created using energy-efficient lights and lighting techniques. Powered by Philips, this specially designed ‘Light Walk’ showcases how lighting can help transform urban environments in a sustainable and environment friendly manner while simultaneously creating new spaces for local communities to interact in and enjoy their cities. “Philips is excited to be participating in the first sustainable light art event in Asia that creates a dynamic visual presentation through the unique application of light. We are committed to collaborate with the creative lighting community to drive sustainable lighting. Our participation in this event support our vision to show how sustainable lighting can transform environments, create experiences, shape identities which enhance the health and well-being amongst a city’s residents while reducing carbon footprint for the city, communities and individual,” said Rowena Lee, Vice President and Head of Marketing, Philips Lighting Asia. “Through our participation at i Light Marina Bay Festival, we and our creative lighting partners jointly aim to demonstrate how lighting technologies can be used in a sustainable way to illuminate city landscapes and skylines, rejuvenate cultural hubs and business centers and make cities more livable,” she added. On the sidelines of i Light Marina Bay Festival, Mr. Rogier van der Heide, Vice-President Philips Design and Chief Design Officer of Philips Lighting, will be participating as a panel speaker at the Smart Light Symposium on Light Art: the making of a movement. At this forum, Mr. van der Heide will share Philips’ vision of enhancing life with light and showcase how innovative lighting leverages urban interaction, enhance community and promotes well-being and safety. “Light plays an essential role in the positive experience of the urban landscape and our well-being in buildings,” said Rogier van der Heide, Vice President and Chief Design Officer of Philips Lighting. “Energy efficient lighting, such as LED, now offers tremendous opportunities for designers to create the future of light, in the public space, architecture and in artworks alike. As an example, imaginative lighting of iconic landmark buildings adds to a city's identity and brand value." Philips is also supporting an initiative by SLS to create awareness for sustainable energy utilization. The largest installation in the Festival will be powered with biofuels from used cooking oil. Working closely with businesses around Marina Bay, 4,500 litres of waste cooking oil will be collected for conversion into biodiesel to run generators to power up the Festival’s largest installation – My Public Garden by TILT. This installation comprises 29 artworks ranging from 3 to 11 metres tall. On 23 October, from 7.30pm to 9.30pm at The Promontory@Marina Bay, members of the public can also contribute used cooking oil in exchange for a Philips energy-saving light bulb. The initiative aims to create awareness for better waste management, and underscores how communities can positively impact the environment they operate in. It will also highlight how the use of energy-efficient lighting can help individuals, communities and cities improve their sustainability quotient. The latest award-winning LED lighting systems from Philips ColorKinetics, as well as energy efficient lighting solutions from Philips Selecon, which specializes in lighting entertainment and architectural displays, are used in 14 light art installations and sculptures in the ‘Light Walk’. Combining the many advantages of LEDs with advanced digital control technology, without the cost and complexities of traditional lighting methods, Philips’ lighting systems bring to life the artists’ vision for their masterpiece through the generation of millions of colors and high-quality white light. Some installations include A Blue Mirage in the City of Light by local artists from WY-TO Architects; Animal Tree by Thai artist Pitupong Chaowakul; I C U Standt: punkt by German artist Ingo K Bracke; Flight to Light by Australian artist Mary-Anne Kyriakou and many more. Details on the light art installations can be found in Annex 1. As a global leader in lighting, Philips has championed the use of cutting-edge LED lighting technology and provided energy-efficient lighting solutions for cities worldwide, successfully aiding urban planners and municipalities in implementing sustainable city beautification programs. As part of such initiatives, Philips has transformed iconic landmarks in cities such as London (London Eye and Buckingham Palace), Philadelphia (Avenue of the Arts), Egypt (Cairo Tower), Hangzhou in China (the Grand Canal), Hong Kong (Stonecutters Bridge), Philippines (People Power Monument) and the Singapore Flyer with brilliant displays of lighting design and technology. For further information, please contact: Royal Philips Electronics Lim Bee Hong Corporate Communications Tel: + (65) 6882 3267 E-mail: [email protected] Fleishman-Hillard Singapore Amra Iskander Tel: + (65) 6424 6371 Email: [email protected]

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