Reckitt Benckiser (Thailand) Ltd. announces the exciting launch of “Veet”, the latest innovation in hair removal cream for women in Thailand

Reckitt Benckiser (Thailand) Ltd., a leading FMCG company with many world class brands in household, healthcare & personal care categories, has launched Veet - World’s No. 1* leading Hair Removal Cream here in Thailand today. Mr. Ata Safdar, General Manager Reckitt Benckiser (Thailand) Ltd., shared his view “We are delighted to introduce Veet – the world’s leading Hair Removal Cream in Thailand for the first time. This is an exciting new product which is a breakthrough innovation in hair removal for Thai women that will help them gain confidence from beautiful, smooth and flawless skin like never before.” “From our consumer research**, we found that most Thai women currently remove unwanted body hair by using tweezers or razors. However, using tweezers to pluck hair causes bumpy (chicken) skin, pain and is time-consuming. Razor, meanwhile, may cause skin irritation, cuts in the skin, or may cause new hair growth to appear stubbly and sharp tipped. Unlike tweezers and razor, Veet Hair Removal Cream can effectively remove hair in just 3 minutes*** without causing ‘chicken skin’. Veet also contains the latest innovation, the Hydro’RestorTM+, which helps restore skin hydration, resulting in smooth skin that is soft to touch”, said Ms. Chitchaya Tuchinda, Marketing Manager, and Reckitt Benckiser (Thailand) Ltd. Veet products are tested by dermatologists and accredited by the British Skin Foundation. Veet Hair Removal Cream effectively removes hair and is safe to use on underarms, legs, arms and bikini line. Thai celebrity, Koy Rachwin Wongviriya, was introduced as Thailand’s first Veet Brand Ambassador. Sharing her personal experience with the product, she said, “I was always concerned when I wore clothes exposing my underarms skin. Now, I am happy to have discovered Veet Hair Removal Cream as Veet gives me soft and touchably smooth skin. I want Thai women to experience Veet, so they too can feel the difference and be confident with silky smooth hair-free skin like me.” Veet Hair Removal Cream is available in two variants to suit different skin types: (a) Normal Skin, which is enriched with Lotus Milk and Jasmine and (b) Sensitive Skin, which is enriched with Aloe Vera and Vitamin E. In Thailand, Veet Hair Removal Cream is available in sizes of 25gms priced at 65 Baht and 50gms (available only in Normal Skin variant) priced at 119 Baht. Veet Hair Removal Creams are available in leading supermarkets, hypermarket stores and convenience stores in all major cities. * Nielson Data 2009 ** HATS Research, November 2010 *** 3-6 minutes for Normal Skin variant and 5-10 minutes for Sensitive Skin variant + Measures hydration of upper layer skin before and after use For more information, please contact: Reckitt Benckiser (Thailand) Ltd. 209 K Tower, 14th Floor, Sukhumvit 21 Road (Asoke), Klongtoey Nua, Wattana, Bangkok 10110, Thailand T +66 (0) 2685 2100 F +66 (0) 2664 0902-3 www.reckittbenckiser.com For media enquiries, please contact: Kittima Sethi BNOW Co., Ltd 21/10 Sukhumvit Soi 49, Klongtan Nua, Wattana, Bangkok 10110 Thailand E: [email protected], [email protected] M: +66 81 826 2399 T: +66 2 6625622 www.bnowconsulting.com

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