Bangkok--1 Oct--Hill+Knowlton Strategies
Brightstar Corp. today announced it has expanded its existing global relationship with Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) to distribute BlackBerry products and provide support services in Thailand.
Brightstar’s network of operators and retailers in Thailand, coupled with its value-added distribution services, will help RIM further increase its channel reach by making BlackBerry smartphones, accessories and software even more accessible throughout the country. Brightstar will initially supply the BlackBerry Bold 9790, BlackBerry Bold 9900 and BlackBerry Curve 9220 smartphones in Thailand.
Brightstar and RIM have been working together to provide comprehensive product training, in-store marketing support and point-of-sale materials to Brightstar’s distribution partners in Thailand in order to deliver an optimum shopping experience for customers throughout the country.
“Our goal is to make BlackBerry products more easily accessible to consumers and business customers, and Brightstar has been a strong value added partner for us around the world,” said Nick Horton, Managing Director of Indochina at RIM. “In line with this, we are investing in training authorized retailers, so that Thai customers are advised by knowledgeable staff in an engaging environment that ultimately delivers peace of mind.”
“We are excited to expand our relationship with RIM in the growing smartphone market in Thailand,” said Kittipong Kanokvilairat, General Manager of Brightstar (Thailand) Ltd. “The strength of our distribution network, coupled with the strategic support we provide our distribution partners will help accelerate the growth of BlackBerry products nationally.”
Photo Caption: Mr.Nicholas Horton (third from left), Managing Director of Indochina for Research in Motion (RIM), and Mr. Kittipong Kanokvilairat (fourth from left), General Manager of Brightstar Thailand, shake on the partnership between RIM and Brightstar Corp.
-NT-
Click for photo release at www.thaipr.net
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