Tata Motors celebrates 5th anniversary in Thailand

- Asia premiere of “MEGAPIXEL” city-smart, global range extended electric vehicle (REEV) concept - New “TATA Xenon MaxCNG” launch Tata Motors (Thailand) Co., Ltd celebrated five years of successful business operations in the Thai automobile market with the Asian premiere of the “MEGAPIXEL” concept at the upcoming 29th Motor Expo 2012 held at Muang Thong Thani. Another highlight is the grand launch of the TATA Xenon MaxCNG commercial pickup that has been built specifically for the Thai market; joining Tata’s arsenal of commercial pickups at the Motor Expo will be two models of the recently-launched TATA Xenon Giant Heavy Duty pickup. MEGAPIXEL unveiled to Asia market Tata Motors (Thailand) Co., Ltd commemorated its 5th anniversary in Thailand by displaying the futuristic TATA MEGAPIXEL concept which is an exciting interpretation of a four-door city-car. The MEGAPIXEL concept is a first for both the Asia market and Thailand, and will be commanding the spotlight at the 29th Motor Expo from November 29th to December 10th, 2012. The TATA MEGAPIXEL is a concept car that uses electric power via a lithium-ion battery that works in tandem with an electric generator powered by benzene to charge electric power into the battery. Tata’s cutting-edge technology enables the TATA MEGAPIXEL concept to achieve a range of over 900km from only one single tank of fuel and more importantly is environment-friendly based on a 22 gram per kilometer CO2 emission rate. Fuel consumption is ratedat 100km per liter of fuel. The advantage of the TATA MEGAPIXEL concept is in its efficient mobility based on its unique city-car design suited for city driving in traffic-congested areas all over the world. Parking or tight turning maneuvers is easily achieved by the TATA MEGAPIXEL thanks to Tata’s innovative “Zero Turn” concept which allows for all four wheels to turn via an independent electric motor for each individual wheel. The result is a best-in-class turning radius of only 2.8 meters, or simply put, the TATA MEGAPIXEL can make an effortless u-turnon a single lane road. Parking is the TATA MEGAPIXEL’s forte thanks to state-of-the-art technology that allowsall four wheels to turn to an “angle of zero degrees” from a 90-degree angle of the wheel; complementing the aforementioned is a park-assist system which allows the TATA MEGAPIXEL to easily park into a space parallel to the vehicle without the tediousforward-reverse maneuvers of most conventional parking. That in a nutshell is “Zero Turn” technology and the reason why the TATA MEGAPIXELis one of the most mobile city-car concept car in its class. The TATA MEGAPIXEL features unique design cues and cutting-edge technology. The design exudes luxury and style with fresh colors, graphics and high-quality materials to give ita world-class modern appeal. A panoramic roof enhances the interior cabin’s space factor. TATA MEGAPIXEL’sDouble-sliding doors allow passengers to enter and exit comfortably while contributing to excellent visibility. More importantly, the TATA MEGAPIXEL was designed for the driver to use state-of-the-art technology, functionality and practicality to enhance comfort levels. The front console incorporates mobile phone connectivity, large touch-screen monitor on par to a dashboardand a central control unit that controls vehicle functions and data display such as temperature, air-conditioning unit, drive mode and performance data of the vehicle. New Xenon “MaxCNG”: Best Value-for-Money pickup Not to be outdone by the Asia premiere of the TATA MEGAPIXEL concept shown in Thailand, Tata Motors (Thailand) Co., Ltd will use the 29th Motor Expo as the venue to showcase its commitment to Thailand and on-going strive to develop world-class quality products that meet every need of the discerning commercial pickup customer by launching the new TATA Xenon MaxCNG with CNG Plus engine. The new TATA MaxCNG pickup is a thoroughbred 100% CNG (Compressed Natural gas) vehicle that is very durable and has an excellent value-for-money factor. Tata Motors previously launched the popular TATA Xenon MaxCab 2.2-liter diesel pickup which received overwhelming response from customers in the Thai market. The new TATA Xenon MaxCNG features three CNG tanks capable of total capacity of 199 liters and an excellent range of over 350kAll-m, thus earning it the status of the best value-for-money CNG pickup in its class. Its unique flat rear bed allows for maximum load capacity, while loading and unloading of commercial goods is easily achieved thanks to two side and one rear panel/doors that can be opened and closed. Low fuel consumption is one of the key highlights of the new TATA Xenon MaxCNG as a result of time saved in logistics because frequent stops at CNG refueling stations are not required. The new TATA Xenon MaxCNG is the answer to customers looking for value-for-money for their investment. Owing to the fact that its flat load body allows for more space to transport goods or passengers, the TATA Xenon MaxCNG is a true multi-purpose commercial pickupwith regards to logistics and sales operations, small businesses or as family transport during vacations. Xenon Giant Heavy Duty pickup for the toughest jobs Tata Motors (Thailand) Co., Ltd also has heavy duty pickups in its product lineup in theTATA Xenon Giant Heavy Duty 2.2-liter pickup capable of maximum output of 140 hpat 4,000 rpm and 320 Nm of torque at only 1,700-2,700 rpm which demonstrates its excellent flat torque rate. The aforementioned power is mated to a 5-speed manual transmission; and the TATA Xenon Heavy Duty CNG + 2.1-liter capable of maximum output of 101 hpat 5,000 rpm and torque of 161 Nm at 3,750 rpm mated to a 5-speed manual transmission. Both variants of the TATA Xenon Heavy Duty pickups demonstrate high durability andare suited to heavy duty work on any road condition. A rear axle designed for heavy duty work is installed along with a 9-layer leaf-spring for the rear suspension. The TATA Xenon Heavy Duty CNG+ pickup meets every discerning need of the commercial pickup customer especially when it comes to value-for-money in business operations. Best-in-class durability eradicates the need for any modification on the vehicle, a flat rear bed without the conventional wheel arches allows for more loading space unlike other competing brands. The TATA Xenon Heavy Duty CNG+ model exhibits one of the best fuel efficiency rates which is why it is by far the best value-for-money pickup in the market. Both variants of the TATA Xenon Heavy Duty pickups were designed and built withworld-class production standards, and are suited for the heavy duty or commercial workand have low maintenance cost. The components have been designed with the high production standards allowing it to achieve excellent safety levels and performance. The TATA Xenon Heavy Duty pickup comes with a 3-year or 100,000km warranty. Tata parades wide range of commercial vehicle lineup Tata Motors (Thailand) Co., Ltd will parade a wide range of commercial pickups for customers at the 29th Motor Expo such as the popular TATA Xenon MaxCab 2.2-liter which was introduced last year, the well-received TATA Giant Super ACE 1.4-liter, TATA Xenon pickup (single cab and extend cab) and the TATA Novus tractor trailer which continuously received overwhelming response from customers. Tata Motors (Thailand) Co., Ltd will also highlight its pickup lineup with special accessories such as hydraulic devices on pickups for commercial use such as transporting cement and sand as such. -KP- Click for photo release at www.thaipr.net

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