Meet the 11th Generation of Thai’s Favorite Sedan “All-New Corolla ALTIS…So Excited”
Mr. Kyoichi Tanada, President of Toyota Motor Thailand, and Mr. Shinichi Yasui, Head of Engineering, Toyota Motor Corporation, Japan, joined together to launch a press conference introducing all-new “Corolla ALTIS” on 14 January 2014 at BITEC Bangna
Toyota Motor Thailand introduced the first generation of a passenger car called “Corolla” to Thai market for the first time in 1966 and the second generation in 1970. Back then, they were manufactured out of the factory from Toyota Motor Corporation, Japan. With the third generation in 1974 brought its first domestic corolla manufacturing in Samrong, Samutprakarn Province. It is perceived as one of the most significant models of Toyota in Thailand as it is widely regarded by customers as “Thai’s favorite passenger car.” In 2001, a major development on the 9th generation took place; there was a transformation of “Corolla” from a small passenger car to an upper-class small passenger car that came with luxury, worthiness and perfection from head to toes. This model was manufactured at the second Toyota assembling factory in Thailand which is located at the Gateway City Industrial Estate, Chachoengsao Province, and was named “Corolla ALTIS” 2008 brought about a development of the 10th generation of “Corolla” with a standard enhancement of an upper-class small passenger car. For the past 48 years that “Corolla” has been introduced to Thailand, it has been able to maintain its popularity as Thai’s most popular passenger car, has achieved the number 1 status with an accumulated sale number of 670,000 cars and played a crucial role in driving Toyota to remain the number one manufacturer in passenger cars until present.
The 11th generation of “All-New Corolla ALTIS…So Excited” is redesigned thoroughly from front to back to be sporty, cutting-edge and catch the eyes on the exterior. It was designed in accordance with an aerodynamic basis to increase agility and driving pleasure. For interior, it offers a large passenger space and a larger cargo space. The positions of passenger seats, wheels and other equipment are placed to give sporty feel. This 4-cylinder DOHC Dual VVT-i comes in various choices of 1,800cc / 1,600cc and 1,600cc CNG and a super CVT-i automatic transmission that is readjusted to increase the sporty pleasure of driving, superior performance and fuel efficiency. The underbody is also re-adjusted for softer driving experience and suspension improvement. Its brake system is fast and accurate and comes with the perfect global safety standard.
Mr. Kyoichi Tanada, President of Toyota Motor Thailand, stated that “The new Corolla ALTIS is the most successful product of Toyota and has been introduced to Thai market for over 48 years. It has been well-received from the customers as “Thai’s most popular passenger car” with an accumulated sale number of 670,000 cars and well-received from customers all around the world with over 40 million vehicles sold worldwide. The overwhelming success on the sale number illustrates Corolla’s wide acceptance on quality and worthiness which make it occupies the hearts of Thai and foreign customers with great dignity.
“And today, we are pleased to introduce the newest and the latest, the 11th generation of Corolla ALTIS that is redesigned to standout with sporty and eye-catching design along with excellent and perfect driving performance which are the unique feature and quality that people all around the world see in all Corolla models.”
Mr. Shinichi Yasui, Chief of Engineering, Toyota Motor Corporation, Japan, revealed that, “Toyota engineering team has created the all-new Toyota ALTIS with an inspiration from the idea of *WAKU DOKI* (In Japanese, it means “the heart beats when excited and having fun”), exceeding customer’s expectation. The exterior is thoroughly redesigned to be more modern and sporty while the interior is decorated by high-quality materials, fully equipped with utilities, which compliments it grandeur and majesty. The length of wheelbase is increased to make the passenger room larger and more comfortable. A super CVT-i automatic transmission is improved, and when working with Dual VVT-i machine, it makes the driving performance excellent and perfect. Moreover, the aerodynamic design, the newly-adjusted underbody and the lighter weight helps to improve the agility and the fuel efficiency which exceeds standard are the features that lead us to believe that the all-new Corolla Altis will respond to every need of customers. When they get to touch the all-new Corolla ALTIS, they will be surged with the pride of being an owner and pleased with the quality which is the long unique character of Corolla. I am very confident that the all-new Corolla ALTIS will be the best of the best small passenger car for every customer.”
Mr. Kyoichi Tanada adds that, “As for the marketing communication of the all-new Corolla ALTIS, we will target a younger generation with sporty and cutting edge design and exciting driving performance, though still elegant, comfortable and fully-equipped with utility to target more mature generation in the workforce. This concept of communication is summarized in a nutshell as “All New Corolla ALTIS…So Excited” in which will fully advertise to customers from today onwards. The sale target is 4,000 vehicles per month and they will be launched officially in Toyota showrooms throughout the country in 18-19 January. Roadshows will take place in many different provinces for customers to test-drive our prepared test-drive cars and have driving experiences thoroughly. This all new Corolla Altis comes in 8 models and 6 colors with a starting price at only 769,000 baht which is a very valued price.”
“And with the distinct characters of the all new Corolla ALTIS that offers various models for every customer, I am confident that the all new Corolla ALTIS will respond to every customer’s need and will play significant role in increasing Toyota’s sale number and Thai passenger cars sale number as a whole. We hope that the all new Corolla ALTIS will leave another impression of “Happiness” from Toyota to everyone as our determination to provide the “Mobility of Happiness” to customers and Thai society,” Mr. Tanada concluded.
Toyota Motor Thailand introduced the first generation of a passenger car called “Corolla” to Thai market for the first time in 1966 and the second generation in 1970. Back then, they were manufactured out of the factory from Toyota Motor Corporation, Japan. With the third generation in 1974 brought its first domestic corolla manufacturing in Samrong, Samutprakarn Province. It is perceived as one of the most significant models of Toyota in Thailand as it is widely regarded by customers as “Thai’s favorite passenger car.” In 2001, a major development on the 9th generation took place; there was a transformation of “Corolla” from a small passenger car to an upper-class small passenger car that came with luxury, worthiness and perfection from head to toes. This model was manufactured at the second Toyota assembling factory in Thailand which is located at the Gateway City Industrial Estate, Chachoengsao Province, and was named “Corolla ALTIS” 2008 brought about a development of the 10th generation of “Corolla” with a standard enhancement of an upper-class small passenger car. For the past 48 years that “Corolla” has been introduced to Thailand, it has been able to maintain its popularity as Thai’s most popular passenger car, has achieved the number 1 status with an accumulated sale number of 670,000 cars and played a crucial role in driving Toyota to remain the number one manufacturer in passenger cars until present.
The 11th generation of “All-New Corolla ALTIS…So Excited” is redesigned thoroughly from front to back to be sporty, cutting-edge and catch the eyes on the exterior. It was designed in accordance with an aerodynamic basis to increase agility and driving pleasure. For interior, it offers a large passenger space and a larger cargo space. The positions of passenger seats, wheels and other equipment are placed to give sporty feel. This 4-cylinder DOHC Dual VVT-i comes in various choices of 1,800cc / 1,600cc and 1,600cc CNG and a super CVT-i automatic transmission that is readjusted to increase the sporty pleasure of driving, superior performance and fuel efficiency. The underbody is also re-adjusted for softer driving experience and suspension improvement. Its brake system is fast and accurate and comes with the perfect global safety standard.
Mr. Kyoichi Tanada, President of Toyota Motor Thailand, stated that “The new Corolla ALTIS is the most successful product of Toyota and has been introduced to Thai market for over 48 years. It has been well-received from the customers as “Thai’s most popular passenger car” with an accumulated sale number of 670,000 cars and well-received from customers all around the world with over 40 million vehicles sold worldwide. The overwhelming success on the sale number illustrates Corolla’s wide acceptance on quality and worthiness which make it occupies the hearts of Thai and foreign customers with great dignity.
“And today, we are pleased to introduce the newest and the latest, the 11th generation of Corolla ALTIS that is redesigned to standout with sporty and eye-catching design along with excellent and perfect driving performance which are the unique feature and quality that people all around the world see in all Corolla models.”
Mr. Shinichi Yasui, Chief of Engineering, Toyota Motor Corporation, Japan, revealed that, “Toyota engineering team has created the all-new Toyota ALTIS with an inspiration from the idea of *WAKU DOKI* (In Japanese, it means “the heart beats when excited and having fun”), exceeding customer’s expectation. The exterior is thoroughly redesigned to be more modern and sporty while the interior is decorated by high-quality materials, fully equipped with utilities, which compliments it grandeur and majesty. The length of wheelbase is increased to make the passenger room larger and more comfortable. A super CVT-i automatic transmission is improved, and when working with Dual VVT-i machine, it makes the driving performance excellent and perfect. Moreover, the aerodynamic design, the newly-adjusted underbody and the lighter weight helps to improve the agility and the fuel efficiency which exceeds standard are the features that lead us to believe that the all-new Corolla Altis will respond to every need of customers. When they get to touch the all-new Corolla ALTIS, they will be surged with the pride of being an owner and pleased with the quality which is the long unique character of Corolla. I am very confident that the all-new Corolla ALTIS will be the best of the best small passenger car for every customer.”
Mr. Kyoichi Tanada adds that, “As for the marketing communication of the all-new Corolla ALTIS, we will target a younger generation with sporty and cutting edge design and exciting driving performance, though still elegant, comfortable and fully-equipped with utility to target more mature generation in the workforce. This concept of communication is summarized in a nutshell as “All New Corolla ALTIS…So Excited” in which will fully advertise to customers from today onwards. The sale target is 4,000 vehicles per month and they will be launched officially in Toyota showrooms throughout the country in 18-19 January. Roadshows will take place in many different provinces for customers to test-drive our prepared test-drive cars and have driving experiences thoroughly. This all new Corolla Altis comes in 8 models and 6 colors with a starting price at only 769,000 baht which is a very valued price.”
“And with the distinct characters of the all new Corolla ALTIS that offers various models for every customer, I am confident that the all new Corolla ALTIS will respond to every customer’s need and will play significant role in increasing Toyota’s sale number and Thai passenger cars sale number as a whole. We hope that the all new Corolla ALTIS will leave another impression of “Happiness” from Toyota to everyone as our determination to provide the “Mobility of Happiness” to customers and Thai society,” Mr. Tanada concluded.
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