Announced plan to expand its success to AEC in next two years
Kyochon F&B, Korea’s number-one fried chicken has teamed up with Evolution Capital Public Limited to expand the Korean-style fried chicken restaurants into Thailand and AEC market; launching the 4th store in Thailand at MBK center with a special campaign of “Open the world to a new flavor with LEE MIN HO”, The Grand Opening Event at Kyochon MBK Center, will be attended by Kyochon’s newest brand Ambassador, Lee Min Ho, who is a global super star with more than 40 million’s SNS fans across the world. This is the first time Lee Min Ho is traveling to visit oversea countries since he joined Kyochon as a brand ambassador. It is a great opportunity for Kyochon and Evolution Capital that it is Thailand which he visits first. Having Lee Min Ho coming to represent Kyochon in Thailand is the first step in reinforcing the plan to pull Korean pop culture trend and influences to Thailand, which will be beneficial to Thai and AEC market for Kyochon.
Kyochon successfully launched 4 stores in Thailand at Korean Town (Sukhumvit 12), Fashion Island, PASEO Town Ramkamhaeng, and with the latest additional branch at MBK Center. Kyochon will announce its success in Thai market with the expected sale volume and the plan to open 40 stores in the next 4 years, entering to neighboring countries in Cambodia, Laos and Myanmar.
Mr. Sanjay Singh, Chief Executive Officer of Evolution Capital PCL, said that Thailand is the key location for Kyochon’s business expansion plan in which the company targets to launch at least 40 branches within the next four years.
“Thai consumers are ready to try different flavors. The success of the first two Kyochon’s restaurants is a firm proof that Thai consumers enjoy eastern-style fried chicken rather than the western style. Moreover, Korean’s pop culture is very popular among Thai people. This is our opportunity to expand our business in Thailand by launching more restaurants and selling our franchises in the future.”
Khun Chokdee Wisansing, Chief Operating Officer of Evolution Capital’s Food Business Group, said that, “Kyochon Thailand Company Limited is a joint venture company on an 80:20 shareholding proportion between Evolution Capital Public Limited and Kyochon F&B respectively. KCL is planning to open new stores based on shopping mall situated in the center of Bangkok till the end of this year and to enter into Cambodia, Laos and Myanmar.”
Kyochon is considered to be the popular brand of authentic Korean friend chicken with flavors that are deliciously accepted from global consumers. With over 1,000 stores in South Korea and a rapidly expanding international network, Kyochon has over 23 years of delighting its customers with their unique taste of delicious chicken.
Globally, Kyochon serves 175,000 happy customers every day while holding on to three important standards that first, Kyochon won’t make fast food, second, Kyochon only use natural ingredients, third, Kyochon only make healthy chicken with honesty. Kyochon aimed to continue to ensure the key standards and quality of food to our customers. Customers can trust that Kyochon will serve only the best products that are best picked for them and that we only used fresh chicken that never go through any freezing process. Kyochon guaranteed that our brand is the number 1 popular fried chicken that meets international standards with the taste that wins the heart of consumers worldwide. Kyochon is the award winner of New York NBC Best Wings and rated number one by the Premium Brand Index of 2013, making Kyochon the number 1 brand of fried chicken in Korea.
Enjoy the true taste of Kyochon, the No. 1 brand of fried chicken from Korea. For more information www.kyochon.co.th
https://www.facebook.com/KyochonThailand
Kyochon F&B, Korea’s number-one fried chicken has teamed up with Evolution Capital Public Limited to expand the Korean-style fried chicken restaurants into Thailand and AEC market; launching the 4th store in Thailand at MBK center with a special campaign of “Open the world to a new flavor with LEE MIN HO”, The Grand Opening Event at Kyochon MBK Center, will be attended by Kyochon’s newest brand Ambassador, Lee Min Ho, who is a global super star with more than 40 million’s SNS fans across the world. This is the first time Lee Min Ho is traveling to visit oversea countries since he joined Kyochon as a brand ambassador. It is a great opportunity for Kyochon and Evolution Capital that it is Thailand which he visits first. Having Lee Min Ho coming to represent Kyochon in Thailand is the first step in reinforcing the plan to pull Korean pop culture trend and influences to Thailand, which will be beneficial to Thai and AEC market for Kyochon.
Kyochon successfully launched 4 stores in Thailand at Korean Town (Sukhumvit 12), Fashion Island, PASEO Town Ramkamhaeng, and with the latest additional branch at MBK Center. Kyochon will announce its success in Thai market with the expected sale volume and the plan to open 40 stores in the next 4 years, entering to neighboring countries in Cambodia, Laos and Myanmar.
Mr. Sanjay Singh, Chief Executive Officer of Evolution Capital PCL, said that Thailand is the key location for Kyochon’s business expansion plan in which the company targets to launch at least 40 branches within the next four years.
“Thai consumers are ready to try different flavors. The success of the first two Kyochon’s restaurants is a firm proof that Thai consumers enjoy eastern-style fried chicken rather than the western style. Moreover, Korean’s pop culture is very popular among Thai people. This is our opportunity to expand our business in Thailand by launching more restaurants and selling our franchises in the future.”
Khun Chokdee Wisansing, Chief Operating Officer of Evolution Capital’s Food Business Group, said that, “Kyochon Thailand Company Limited is a joint venture company on an 80:20 shareholding proportion between Evolution Capital Public Limited and Kyochon F&B respectively. KCL is planning to open new stores based on shopping mall situated in the center of Bangkok till the end of this year and to enter into Cambodia, Laos and Myanmar.”
Kyochon is considered to be the popular brand of authentic Korean friend chicken with flavors that are deliciously accepted from global consumers. With over 1,000 stores in South Korea and a rapidly expanding international network, Kyochon has over 23 years of delighting its customers with their unique taste of delicious chicken.
Globally, Kyochon serves 175,000 happy customers every day while holding on to three important standards that first, Kyochon won’t make fast food, second, Kyochon only use natural ingredients, third, Kyochon only make healthy chicken with honesty. Kyochon aimed to continue to ensure the key standards and quality of food to our customers. Customers can trust that Kyochon will serve only the best products that are best picked for them and that we only used fresh chicken that never go through any freezing process. Kyochon guaranteed that our brand is the number 1 popular fried chicken that meets international standards with the taste that wins the heart of consumers worldwide. Kyochon is the award winner of New York NBC Best Wings and rated number one by the Premium Brand Index of 2013, making Kyochon the number 1 brand of fried chicken in Korea.
Enjoy the true taste of Kyochon, the No. 1 brand of fried chicken from Korea. For more information www.kyochon.co.th
https://www.facebook.com/KyochonThailand
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