Thai Airways International Public Company Limited (THAI) will have a light-premium sub-brand, THAI Smile Air, scheduled to begin its first flights in July 2012. Responding to the high demand for more price-sensitive segment in short sectors, THAI is launching a “light premium” sub-brand that will service both domestic and international destinations. “Think of it as a competitive hybrid between premium THAI flights and ultra cheap, low-cost airlines like Air Asia and Tiger Airways,” said Woranate