Lazada reached US$1 billion of annualized GMV during its third year anniversary
- Celebrated third year anniversary with three-day long campaign receiving close to 4 million visits in Thailand
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Launched in March 2012, Lazada, a part of Lazada Group, operates the leading online shopping and selling destination in Southeast Asia with presence in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Just three years after its launch, Lazada has reached US$1 billion of annualized GMV in March.
This performance is testament to the company’s focus on providing customers with an effortless shopping experience with mobile and web access, multiple payment methods including cash-on-delivery, extensive customer care and free returns, and retailers with simple and direct access to approximately 550 million consumers in six countries through one retail channel.
Lazada Thailand recently celebrated its third-year anniversary with a campaign that ran from 24 to 26 March and drew close to 4 million visits to its sites and mobile applications. Shoppers were treated to three days of bargains including storewide discounts and bihourly flash sales, and customers in Thailand ordered over 161 thousand items.
With a special focus on the mobile and social consumer, Lazada Thailand saw more than 55 thousand mobile application downloads over the three-day period, contributing over 1 million downloads to date. On 26 March, Lazada’s Android and iOS apps were ranked number one in the local Shopping and Lifestyle categories respectively.
It also added more than 12 thousand new Facebook fans, bringing the total fan count to over 2 million in Thailand.
“We are very proud of the success of the last three years, and are very grateful to our customers and retailers in Thailand for their ongoing support. We will continue to improve our shopping experience to be synonymous with effortless shopping and be the one-stop shopping and selling destination in Thailand” said Mr.Riccardo Basille, CEO of www.lazada.co.th.
ข่าวLazada Group+lifestyleวันนี้
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