- eSpoir is totally primed to satisfy trendy and stylish customers in Thailand, the first base for its global expansion
Amorepacific has grown steadily in Thailand through its global champion brands, Sulwhasoo, LANEIGE, Mamonde, innisfree and ETUDE HOUSE, in that country and with the launch of another makeup brand, eSpoir, it will expand its brand portfolio to allow for further growth of its Thailand operations.
At EVEANDBOY, nearly 130 innovative products of eSpoir are available including its flagship products -- 'Dewy Face Glow' with hyaluronic acid holding moisture on the skin's surface and reflecting light for dewy glowing skin, 'No Wear Lipstick' enabling a featherlight feel, vivid long-lasting color powered by Magnetic Fitting Technology, and ultimate easy-drawing texture and 'Pro Tailor Foundation Be Silk / Be Glow' with light-weighted, offering thin texture and exceptional coverage.
eSpoir will enter eight more EVEANDBOY stores and online mall to build a strong presence in the Thailand beauty market and expand channels. It also plans further expansion into other ASEAN countries.
"We are pleased to be able to bring Korea's representative makeup brand, eSpoir, to Thailand, the largest beauty market in the ASEAN region. The launch of espor will surely strengthen our brand portfolio in Thailand and drive further growth," said Choi Woong, Amorepacific Thailand GM.
Amorepacific is the largest global beauty company in Korea with 74 years of history and it is also the leader of K-beauty - the emerging beauty trend in North America, Europe, Asia and the rest of the world. Ranked on Forbes list of the world's 100 innovative companies for four straight years, Amorepacific has developed innovative products that were not existing, including 'cushion foundation', 'sleeping mask' and 'boosting serum' with its unique corporate philosophy, namely 'Asian Beauty' and customer-centered innovative technology. These products have created new beauty categories in the global beauty market and changed beauty routines for women all around the world.
About Amorepacific
Photo - https://photos.prnasia.com/prnh/20190122/2353214-1-a
Caption - espoir brand store at Siam Square One Shopping Mall
Photo - https://photos.prnasia.com/prnh/20190122/2353214-1-e
Caption - Colorful Nude Look
Photo - https://photos.prnasia.com/prnh/20190122/2353214-1-b
Caption - Dewy Face Glow
Photo - https://photos.prnasia.com/prnh/20190122/2353214-1-c
Caption - No Wear Lipstick Gentle Matte (No2 PLEASED)
Photo - https://photos.prnasia.com/prnh/20190122/2353214-1-d
Caption - Pro Tailor Foundation Be Glow (N3 Ivory)
Logo - https://photos.prnasia.com/prnh/20180416/2078707-1-logo