MR.D.I.Y. wins 2018 World Branding Awards

          (In the picture): Andy Chin, Head of Marketing of MR.DIY.(left) receiving the "Brand of the Year" Award from Richard Rowles, the chairman of the World Branding Forum.

          The prestigious World Branding Awards, the ultimate global brand recognition accolade, saw 270 brands from 33 countries named "Brand of the Year" in a glittering ceremony held at the State Apartments of Kensington Palace recently.
          Beijing Tong Ren Tang, BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, Lego, L'Oreal, Louis Vuitton, Nescafe, Rolex, Samsung, Schwarzkopf and Yakult were announced as global winners of this edition of the awards.
          This year MR.DIY has emerged as the winner in Retailer – Home Improvement Category under national tier alongside with Banking – Maybank and Water – Spritzer.
          "MR.DIY is extremely honored and proud to win this distinguished "Brand of the Year" award. We believe that this recognition will bring MR.DIY to greater heights of reputation and confidence in the brand across the globe. Other than that, MR.DIY attributes today's success to all management and front-liners for their continuous dedications, contributions and efforts in shaping what MR.DIY is today." said Andy Chin, Head of Marketing of MR.DIY.
          National tier winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.
          "The awards celebrate the achievements of some of the greatest brands around the globe. With an average of just six winners per country, it is truly a great achievement to be a winner of these awards," said Richard Rowles, Chairman of the World Branding Forum.
          "More than 4,500 brands from 57 countries were nominated this year, with 351 brands from 49 countries declared as winners – 81 brands from 16 countries were awarded in New York; and 270 winners from 33 countries awarded in London. Not every country was awarded, as a few did not receive enough votes to qualify," said Peter Pek, Chief Executive of the Forum.
          Now in its fifth year, the awards is organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards. It organises and sponsors a range of educational programmes. The Forum also publishes branding news on its website that reaches a global audience of over 23.69 million.
          The event was hosted by David Croft from Sky Sports. For more information, visit awards.brandingforum.org.