Ichitan joins force with Garena for the “Ichitan: Hunt for the Code of Galaxy Doom’s Fire Gun Skin” campaign, exciting Gen Z gamers with hot item giveaway under the caps of Ichitan Chew Chew

          Ichitan Group and Garena Online leading online game and social platform are looking to excite Thailand's eSports community again with the "Ichitan: Hunt for the Code of Galaxy Doom's Fire Gun Skin" campaign. The event is held to offer Free Fire players a new exclusive series of gun skins redeemable through the codes under Ichitan Chew Chew Kyoho Grape and Ichitan Chew Chew Lime Honey bottle caps. Free Fire players can collect the codes for a chance to win an exclusive game item "Galaxy Doom's Fire Gun Skin". The campaign launch is expected to draw a number of participants who are eSports enthusiasts of generation Z.
          Mr. Tan Passakornnatee, President and CEO of Ichitan Group Public Company Limited, said, "Today, eSports has transcended the perceptual boundaries where it was viewed as just a game, and become exceedingly popular among individuals of this generation. In fact, the eSports industry has been passionately driven by members the younger generation, including those who have taken up gaming as their profession. As a father and a company executive, I tend to be open to the changing trends and connect with the youths. I realize that eSports requires as much skills and dedication as its traditional counterparts, particularly in terms of strategy, problem-solving skill and training. When playing as a team, all the players have to plan together, trust one another and contribute to teamwork. Today, eSports-related jobs are promising, and the growth of the industry will help create an ecosystem of several other jobs relating to the game business. Through this collaboration with Garena Free Fire, Ichitan is striving to help boost the potential of Thai gamers in their eSports scene." 
          Ichitan kicked off its support for the eSports industry earlier with the launch of the "Ichitan: Hunt for the Code of Free Fire's Hero Hayato" campaign, which was a complete success. The company has joined hands with Garena Free Fire again to launch the "Ichitan: Hunt for the Code of the Galaxy Doom's Fire Gun Skin" campaign in association with Ichitan Chew Chew Kyoho Grape and Ichitan Chew Chew Lime Honey, which is the ready-to-drink fruit tea with coconut jelly line designed to target teenage customers with its bold and lively concept. With aims to extend the consumer base, particularly to Generation Z (those born between 1995 and 2010) who grew up being tech-savvy, online-focused and game-loving, this new campaign has been launched to attract new customers with a focus on segmentation communication and the utilization of optimal communication channels that are suitable for and relevant to the targets' behaviors. Like the previous campaign, the upcoming Gun Skin event is set to bring more fun and enhanced gaming experience to Free Fire players.
          Mr. Varitnun Trairatanobhas, Senior Manager, Garena (Thailand) Co., Ltd, said, "Garena Free Fire is the first game both developed and published by Garena. As of now, Free Fire is one of the most popular Battle game on mobile around the world and in Thailand, with over 50 million latest peak daily active users and over 450 million latest registered users from 130 countries. To continue the streak of success of Garena Free Fire, we are pleased to be partnering with Ichitan Chew Chew as it is a popular beverage brand among the millennials with a fun and dynamic image that matches with Free Fire's in-game characters. The exclusive skin item offered through this campaign will help boost gamers' firing accuracy and ability to increase reload time, while enhancing the overall Free Fire gaming experience to a whole new level."           
          Join the "Ichitan: Hunt for the Code of Galaxy Doom's Fire Gun Skin" event by purchasing Ichitan Chew Chew Kyoho Grape or Ichitan Chew Chew Lime Honey to collect the item codes under the bottle caps. With every two codes collected, game players will be eligible to redeem an Ichitan box to get a chance to win the hot item "Galaxy Doom's Fire Gun Skin". The item can be equipped with four gun models in the game, including M79, SCAR, MP5 and M60, as well as several other items.