Non-Exclusive Character Licensing Agency Contract Signed Between Gravity and DEX

Starting the second half of 2020, this agreement will enable both companies to fully engage in merchandising businesses using the Ragnarok IP, which is a globally popular brand, especially, in Thailand.

DEX is one of the top character / contents licensing agencies which has been in the industry for over 20 years. It has been the agency for critically acclaimed Japanese Ips such as One Piece, Gundam, Ultraman and Masked Rider and Gravity is the first Korean company for DEX to act as an agency for.

Ragnarok, the flagship IP of Gravity, has been increasingly popular in the global gaming market for the last 17 years since launching as Ragnarok Online. It is the first Online game title to be serviced in 6 continents and 83 regions. Ragnarok Online is scheduled to re-launched in Thailand by Gravity Game Tech (GGT). The pre-registration campaign for the re-launch of Ragnarok Online has yielded over 1.3 million accounts, proving its’ popularity in the Thailand region.

This contract is expected to yield great synergy from the strong brand awareness of Ragnarok IP and the expertise and infrastructure of Dream Express.

Gravity has been participating in licensing shows such as 'Licensing Japan 2018,’ and 'Character Licensing Fair 2019’ showing their interest for merchandising of its’ IP business

“The contract with DEX will enable active contents business such as character commercialization.” Jun Yoo, the head of  External Busniss Unit of Gravity, said, “This will be the opportunity for the Ragnarok IP to reach not only gamers but non-gamers as well.”

ABOUT DEX [Dream Express] Co.,Ltd.
DEX applies a global 360-degree management approach to grow and monetizing its entertainment and brands through content, media, marketing, and licensing to markets.

DEX is a key player of distribution, broadcast, and licensing of kids & family content. With a professional licensing team from toys and characters businesses, DEX combined them with a creative and advertising thought. Most of japan characters are in DEX’s library such as Gundam, Masked Rider, Ultraman, One Piece, Domokun and etc.

ABOUT GRAVITY Co., Ltd.
Gravity was established in April 2000, during the early stages of the domestic online game industry. As one of the leaders in the golden age of online games and mobile games, Gravity is the only domestic game company to be registered on the NASDAQ. Gravity has a wide range of genres of games based on Ragnarok IP, including Ragnarok Online and Mobile Ragnarok M: Eternal Love, as of which has the one of the largest user base in the world.

Gravity also retains other creative IPs besides the Ragnarok IP. Other online and mobile games have been serviced based on IPs such as Dragon Saga, Requiem, etc. Gravity strives to carry out a global publishing business based on strong global network.
http://www.gravity.co.kr/kr/

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