Hype invites Sandy to join launch of first flagship store in Thailand Ready to join forces in motorsport together next year

Sandy takes part as one of the special guests in the exclusive fashion show together with Thai celebrities,  Luke Ishikawa, Cake - Nawaporn , James - Bhuripat , Pond -P-Hot and Wonder Frame. On this occasion, the GSF group is pleased to continue their support for Sandy for next year's racing season, and will also partner up for Hype's own motorsport endeavors in 2023.

Sandy says "I am delighted and proud to be supported by Hype as a leading brand in the street fashion segment with outstanding designs. I'm looking forward to being a part of the brand's development and promotion here in Thailand through my own racing, and I'm also keen to embark on Hype's motorsport projects for next season, where we have some interesting plans in the works. Make sure to follow Hype's socials for updates!"

Ms. Iris Hufschmidt, Director of German Sport & Lifestyle Co., Ltd says,  "The GSF Group is proud to have supported Sandy for the past 4 years. This year we will continue to support him under our new brand, Hype, and I'm delighted to have Sandy with us for various projects with the brand, especially the motorsport activities next year."

Sandy Kraokaew Stuvik is honored to be supported by The Pizza Company, B-Quik, Audi Sport Asia, the Tourism Authority of Thailand, Jet8 Aviation, Thai Airways, Hype Thailand, Dacon Trading, Thaiwings Travel Agency, the Sports Authority of Thailand, and the Royal Automobile Association of Thailand.

About German Sport & Lifestyle Company Limited : GSF

THE GSF GROUP is a leading and Distributor of World Class Brands in Thailand.

It has been involved in the Sport- and Lifestyle business since 1984. With over 900 employees, over 350 point of sales and more than 30 years of retail experience GSF demonstrates its leadership role and has won numerous awards for being a leading sports retailer.

THE GSF GROUP is focusing on three key segments: SPORT , MOTORSPORT, FASHION LIFESTYLE

In 2016 THE GSF GROUP developed a unique concept for Motorsport stores named GRAND MOTORSPORT.

Under the motto "Pure Adrenaline - Pure Emotions", the new GRAND MOTORSPORT stores offer customers an exclusive selection of over 2.000 original products in footwear, apparels and accessories of only the most prestigious, most successful, and most traditional motorsport brands.

With this concept GSF further underpins its leadership and pioneer role in the markets it is operating in.

With a strong and global network of partners and supplier THE GSF GROUP will become one of the key layers in each of the three segmentsand further expanding its current footprint.

In 2022, we present a new brand from London, UK called HYPE or JUSTHYPE.

About HYPE

HYPE was established in 2011, and began as a self-funded project designing printed clothing and accessories. HYPE has come a long way as a brand since just selling printed clothing.

HYPE now boasts a complete range of menswear, womenswear, childrenswear, and now includes a lot more than just t-shirts and backpacks.

HYPE can be found in almost all well-known shopping centers, department stores and the best sport retailers.

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