Arcelik Hitachi Home Appliances Appoints Hakuhodo First Thailand as Global Marketing Partner

Since its establishment in 2021, the joint venture between Arcelikand Hitachi Global Life Solutions, Inc. has prioritised sustainablegrowth while enhancing and enriching the consumer experiencethrough improvements to its existing product portfolio and newproduct innovations.

We are excited to partner with Hakuhodo First as our globalmarketing partner to provide lifestyle solutions for our customersin more than 65 markets," said Mr. Tolga Akin, Marketing Directorof Arcelik Hitachi Home Appliances. "Hakuhodo First will play akey role in executing a new marketing strategy to drive long-termgrowth for our expanding product portfolio while staying true toour brand's 110-year heritage. We look forward to a prosperousrelationship with Hakuhodo First he added.

"Hakuhodo First is looking forward to the partnership with ArcelikHitachi Home Appliances" said Ryoji Suzuki, Co-CEO at Hakuhodo First. "We hope that together we will boost the ArcelikHitachi Home Appliances' digital presence and enhance theoverall customer experience by employing innovative advertisingtechnologies and leveraging data," he added.

Hakuhodo First utilizes the capability and knowledge of H+, thedigital experience specialist group which is a part of theHakuhodo network. The collaboration with Arcelik Hitachi aims toboost the brand's digital presence and improve the overallcustomer experience by utilising innovative advertisingtechnologies and leveraging insight data. Hakuhodo First will workclosely with Arcelik Hitachi Home Appliances to design andexecute digitally engaging campaigns to further drive businessgrowth. The partnership is expected to expand the brand'scustomer reach and strengthen its position in the global homeappliance market.

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