ADIDAS ANNOUNCES SECOND YEAR OF MOVE FOR THE PLANET - FUNDING PROJECTS IN AREAS IMPACTED BY EXTREME WEATHER CONDITIONS AROUND THE WORLD

Extreme weather conditions are having an increasing impact on the places people play and practice sport. From the neighbourhood pitches to global sports venues. Statistics reveal that by 2050, almost one-fourth of the English football league team's stadiums (23 out of 92) are projected to be partially or completely flooded every year. Further research by the UN states that approximately half of former Winter Olympic host cities will likely be unable to host future games in the same timeframe.

In 2023, over a million people took part in the first year of Move For The Planet, with the leading activities for minutes recorded including running (63.1%), walking (17.9%) and cycling (9.2%). This year adidas has expanded the initiative to include over 100 sports including Football, Kayaking, Jump Rope, Powerlifting and many more.

In 2024, for every ten minutes of movement logged on the adidas Running App between 10th - 22nd May, adidas will donate EUR1 - up to a total of EUR1.5 million. These funds will be used to help create real world change, through education on sustainability and the enhancement of facilities to make them more resilient against extreme weather conditions.

Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: "We're excited to build on the success of the first year of Move for The Planet, which brought together a community of over one million people across the world.

This year people can record movement in over 100 sports and we are expanding the impact of the programme to include a new set of projects and initiatives. Whether it's taking part at the grassroots or competing at the highest level, we all have a deep connection to the places we play. Together we can unite as a global sporting community to help some of those places, by making sports facilities more resilient to extreme weather conditions and providing education on sustainability."

Common Goal is a global impact movement that aims to shift society towards a more sustainable and equitable future through sport - who unite Community organisations, athletes, clubs, brands and other stakeholders to collaborate towards the wellbeing of our people and planet.

Olivia Baston-Pitt, Senior Impact Sponsorship Manager at Common Goal said: "We're thrilled that the Move For The Planet initiative is back for a second year. The success of last year meant we were able to increase the accessibility of sport for individuals who haven't always had that privilege. Take the Cancha Violeta sports space in San Pedro Xalostoc, Mexico, where we were able to support the installation of a brand-new multi-sport pitch and a drainage programme that collects water for the neighbouring grass pitch and garden."

Alongside Common Goal, adidas will also be supporting UN Climate Change - Sports for Climate Action to develop a series of training modules for sports and NGOs operating in the nexus of sport and development. The UN Climate Change is the United Nations entity tasked with supporting the global response to the threat of climate change. The partnership is centered on using sport to educate and engage communities on climate-related topics and sustainable practices.

For those who are interested to be a part of this impactful global campaign can register and start tracking your activities through https://adirun.app/HzyX from 10th - 22nd May 2024.

For more information on how to join in or for more on the initiative itself, please visit adidas.com/movefortheplanet or visit Instagram @adidasthailand, Facebook https://www.facebook.com/adidasTH or follow Hashtags #MoveForThePlanet #Createdwithadidas #adidasThailand.

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