SCB Hosts 2024 Digital Marketing Trends Event: AI Strategies for SME Sales Growth

Entrepreneurs in attendance gained valuable insights into the 2024 Thai economy and SME business trends from Mrs. Chayanit Somsuk, Analyst ,Industry Analysis Division at the SCB Economic Intelligence Center (SCB EIC). Additionally, they were enlightened on the effective utilization of AI technology in marketing within the digital era by a panel of distinguished experts, including Dr. Chinawut Chinaprayoon, Executive Vice President (Digital Ecosystem Promotion Unit) Digital Economy Promotion Agency (depa), Dr. Phongsak Trintawat, Head of Robinhood Academy at Purple Ventures Co., Ltd., Mr. Burin Kledmanee, Executive Vice President of Readyplanet Public Company Limited, and Mr. Nithi Satchatippavarn, CEO and Co-founder of MyCloudFulfillment.

Furthermore, the event facilitated interactions with business partners proficient in digital marketing consultancy, catering specifically to the needs of SME entrepreneurs. Notable among these partners were Choco Card Enterprise Co., Ltd., renowned for its expertise in CRM, digital marketing, and platform creation tailored to maximize SME business benefits. Their services include business management, customer management, and marketing planning, leading to increased sales through precise data analysis and systematic customer behavior grouping. Feyverly Co., Ltd., specializing in digital solutions such as CRM, privileges, POS, and online marketing systems across various social media platforms, and as a channel partner with Alibaba.com, the world's largest B2B online trading platform. And lastly, Niche-Est Solutions (Thailand) Co., Ltd. stands out for its adeptness in software and application development, enabling businesses to optimize operations and achieve greater success.

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