KFC Bucket Search Kids from the South Take the Center Stage with Vibrant Music at Pakk Tai Design Week 2024

At KFC, "No Potential Should Be Wasted" is a belief deeply embedded in our mission and the driving force behind the Bucket Search project. This initiative supports children who have fallen out of the education system by providing them with opportunities to fully develop their talents—whether in music, art, or other fields—paving the way for promising careers and fulfilling lives. Pakk Taii Design Week 2024 offered these kids a spectacular platform to showcase the fiery potential within them, allowing the wider community, including their own neighborhoods, to witness their brilliance.

The kids performed in two of the event’s hottest bands: ANDAMAN from Juvenile Practice and Training Center Region 10 in Phang Nga, and FEE DOM (Freedom) from Juvenile Practice and Training Center Region 9 in Yala. These young artists brought everything they had got, from full-band jams to folk tunes, filling the streets of Songkhla with vibrant music that inspired everyone.

And there was something extra special too—our 'KFC Bucket of Support' installation. Shaped like the iconic KFC bucket, this installation shared the remarkable stories behind these incredible children. Visitors stopped by, got to know their stories, and even left messages of encouragement that went straight to the hearts of everyone involved in the KFC Bucket Search project—a testament of KFC’s belief in everyone’s potential in our purpose to give them the opportunity to shine.

Thank you to all who joined us in supporting these children, witnessing their amazing talent, and encouraging their futures to brighten up through the Bucket Search project. Together, we can ensure that no Thai child’s potential goes to waste—because at KFC, we’re all about making dreams come true! Stay tuned for more Bucket Search activities happening.

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