Generali Thailand Drive Insurance Market Growth in Second Half with Full-Scale Digital Platform Services to Meet Customer Needs

Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, said, "Since 2020, the COVID-19 pandemic has marked a turning point for numerous industries. Digital platforms have been increasingly integrated into various aspects, including communication, work, and purchasing goods and services. Generali Thailand recognizes the importance of digital platforms and continually enhances them to provide the best service to customers, aligning with the company's core philosophy of 'Lifetime Partner 24: Driving Growth.' Among these improvements are the implementation of intelligent queue management systems to reduce customer wait times, automated phone response systems, and chatbots to facilitate safe self-service transactions. The GEN 365 application is also being developed as a Digital Hub for both service and sales, providing comprehensive insurance services to important customers.

In the second half of 2024, Generali Thailand has prepared a strategy to strengthen its digital platforms. The aim is to impress existing customers while expanding to new customer groups through Digital Direct to Consumer (D2C), increasing online communication channels, and introducing new products that address real needs (Digital Sales) by 2025. The company has upgraded Digital Self-service through the GEN 365 application to prioritize a superior customer experience since the third quarter of 2024.

Ms. Hyun Sook Ji Corrigan, Chief Transformation & Technology Officer of Generali Thailand, said, "By prioritizing the application upgrade, the GEN 365 app has become one of the important digital platforms for Generali Thailand. The app is continuously being enhanced with new features to meet the needs of insurance policyholders, including a convenient and fast e-Claim* service, a Telemedicine service, a network search for over 600 hospitals nationwide, and an online premium payment service, GenPay**. These features allow Generali customers to access services anywhere, anytime, and enjoy other benefits 24 hours a day, among many more."

Customers' use of Generali's app continues to grow, with the subscription rate doubling compared to 2023. The latest survey found a significant rise in interest in unit-linked insurance plans that combine life insurance with investment. This increase is driven by several factors, including the opportunity to receive returns based on chosen investment risk levels, the ability to select and adjust investments from quality mutual funds, and products that meet various financial goals, such as retirement, capital accumulation, or children's education. Consequently, Generali Thailand has added a new unit-linked fund-switching feature (Fund Switching) to the GEN 365 application. This feature allows customers to conveniently adjust their funds as needed for various situations under the concept of 'The World at Your Fingertips.'

Generali Thailand aims to make the GEN 365 application a key digital platform, serving as a distribution channel and a service provider that meets customers' needs in every dimension. With continuous feature updates, the company expects the number of service users to triple by 2027."

Customers can download the GEN 365 app for free on Android and iOS at http://bit.ly/3irzH8k to access exclusive offers and services from Generali Thailand. Instructions for viewing information on unit-linked plans are available at https://www.youtube.com/watch?v=4tICHXdA7XM.

*The service applies to health and accident insurance with medical expenses as well as group insurance while excluding death and disability coverage.
**The service now applies to life insurance only; credit protection and accident insurance are not available at this time.

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