'Central Pattana' continues its "GO LOCAL, LOVE LOCAL" campaign with a focus on Ubon Ratchathani, the charm of Southern Isaan, boosting the local economy and tourism growth in secondary cities, aiming for third quarter growth

11 Jul 2024

  • Building the momentum for a 'Sustainable Tourism Ecosystem,' throughout the year, promoting domestic tourism, highlighting the charm of Ubon Ratchathani, and offering a new perspective on tourism in all dimensions, targeting potential high-spending tourist groups
  • Creating Journey Experiences with a checklist of local-style, eat local, enjoy delicious in Michelin-starred cuisine, and elevating the local essence of the city to a national-level tourist landmark
'Central Pattana' continues its "GO LOCAL, LOVE LOCAL" campaign with a focus on Ubon Ratchathani, the charm of Southern Isaan, boosting the local economy and tourism growth in secondary cities, aiming for third quarter growth

Central Pattana Public Company Limited, Thailand's leading sustainable real estate developer and management of Central Ubon Shopping Center, in collaboration with the Tourism Authority of Thailand, continues to drive the Sustainable Tourism Ecosystem. boosting the economy and tourism of secondary cities, aiming for third quarter growth with the campaign "GO LOCAL, LOVE LOCAL-Ubon Ratchathani". inviting global tourists to experience a new perspective of Ubon Ratchathani, a destination like no other, rich in the charm of Southern Isaan. This destination offers meaningful and valuable journeys, promoting high-quality local tourism through community tourism areas, distributing income locally, and addressing tourism from a new perspective, encompassing Shop-Eat-Play-Stay in every dimension.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Central Pattana has designated 'Ubon Ratchathani' as a new destination aimed at inviting everyone to experience the charm of Southern Isaan through the GO LOCAL, LOVE LOCAL campaign. Leveraging the city's robust growth in all aspects economy and tourism, we have collaborated with key partners like TAT to promote and propel secondary cities into attractive tourist destinations, stimulating economic and tourism growth in Q3 '67. We aim to create high-quality local tourism and distribute income locally, presenting it through our consistent new perspectives, aligned with state policies to rebrand and develop 55 secondary cities into tourist destinations. Last year, we successfully launched 'Nakhon Si Thammarat' as the pioneer campaign and achieved success. Looking ahead, we have two more provinces we wish to introduce and provide a local-style: 'Ayutthaya', offering a fresh perspective on the ancient capital, and 'Chanthaburi', indulging in the fragrant charm of the Eastern region's tourist destinations.

"Central Pattana's strength lies in our comprehensive projects covering both major and secondary cities across the country. Every area we venture into is like discovering hidden gems where we see and unlock the potential of each city. We collaborate with leading partners including government agencies, businesses, communities, and travel agencies to connect the dots strongly together. This is achieved through three main strategies: (1) Retail-Led Tourism: Elevating shopping centers into destination hubs that create community tourism networks. (2) Cross-Region Model: Promoting inter-regional tourism to generate high added value, stimulating tourists to spend more per trip, catering to diverse tourism needs, and attracting tourists to experience local cultures. (3) National Soft Power: Harnessing the essence of secondary cities, collaborating with local communities to create year-round events to attract tourists."

According to the World Bank, secondary cities in Thailand have significant potential and are key drivers for sustainable development, as they can attract tourists and promote widespread income distribution. This makes the promotion and development of secondary cities crucial, as they can enhance overall economic potential and growth for the country. * (Data from World Bank report, July 4th, '67)

Love at First Sight: The Sunrise of Ubon Ratchathani - Witness the First Light of Siam, highlighting the local essence to establish Ubon Ratchathani as a national tourism landmark

Ubon Ratchathani, located in the Emerald Triangle bordering Laos and Cambodia, is renowned for being the city where you can witness the first light of Siam. This city is a fusion of astonishing beauty, filled with the charm of local life, food, cultural and natural tourist attractions, and the long-standing, grand annual tradition of the Candle Festival. Central Ubon aims to reflect the essence of Ubon Ratchathani through a new perspective never seen before, inviting everyone to experience the enchantment of the Four Lights of Southern Isan: the first light of dawn, the spiritual light from revered monks, the beautiful light of the Candle Festival, and the innovative solar energy light for clean energy. This is showcased through the campaign 'GO LOCAL, LOVE LOCAL', with a checklist of local-style, eat local, enjoy delicious in Michelin-starred cuisine, everyone is invited to check in and fall in love with this city together

  • For MUTELU seekers, visit these 3 sacred locations:
    • City Pillar Shrine of Ubon Ratchathani: Pay respects and make wishes at this sacred shrine to enhance your prosperity.
    • Wat Maha Wanaram (Wat Pa Yai): This ancient temple, home to the revered Buddha statue Phra Chao Yai Indra Paeng, is a place to pray for continuous happiness.
    • Wat Phra That Nong Bua: Known for its distinctive architecture, this temple features the Sri Maha Bodhi Chedi, modeled after the Mahabodhi Temple in India. Inside, you can pay homage to the relics of the Buddha.
  • For art enthusiasts, explore and photograph the local street art in the classic old town area:
    • Ubon Street Art: Admire 6 street wall art pieces hidden in the old town area, filled with meaning and created by local artists.
    • Grand Candle Dragon Sculpture: Marvel at the intricate 5-meter-tall red-and-gold candle dragon sculpture at Ubon Ratchathani International Airport, crafted by local candle artisans.
  • For food lovers and cafe hoppers, enjoy Michelin-star cuisine and drink your favorite coffee the cafe that feel-good vibes:
    • Agave: A Michelin-starred Vietnamese fusion restaurant in 2023, where every dish is crafted from fresh, homemade ingredients and presented with a creative blend of traditional Vietnamese flavors. Recommended dishes include Nem Nuong (Vietnamese pork sausage) and fish noodle soup.
    • Mok: An Isan-style Chef's Table restaurant, recognized with a Michelin Bib Gourmand in 2023. It uses locally sourced ingredients to create favorite dishes that offer a taste of Isan Soul Gastronomy.
    • Songsarn: A cafe aiming to "send messages" through coffee, featuring a simple yet classic design and located in the old town area. It's a must-visit for check-in.
    • Normal Ubon: A new minimalist cafe in the old town area that not only serves coffee but also offers rare, delicious desserts and home-cooked style dishes that taste like homemade meals.
  • For shopping enthusiasts, recharge and relax in one place:
    • Central Ubon Shopping Center: A lifestyle shopping destination that is more than just a center for daily life, offering over 200 leading brand stores, the most in Southern Isan. It hosts creative events and promotional activities to cater to all lifestyles.
    • Centara Ubon Hotel: A new, complete, and convenient destination offering an impressive stay experience. Located near the shopping center, it features 160 rooms designed to welcome guests of all ages and is pet-friendly. Guests can also enjoy a variety of cuisines at the "Bread & Butter" restaurant and drinks at The Clay bar.

'Central Ubon' strengthens the economic and tourism potential of the city with the largest lifestyle mixed-use in Southern Isan

'Central Ubon' has been serving for over 11 years as a Lifestyle Shopping Destination, enhancing and elevating the quality of life for residents of Ubon Ratchathani and neighboring provinces. In 2023, Central Pattana continued to expand and strengthen its retail business by declaring Central Ubon as the largest 'Fully-Integrated Mixed-Use' project in Southern Isan. This includes Central Ubon Shopping Center, Escent Ubon condominiums, Centara Ubon Hotel, and Ubon Hall, covering a Gross Floor Area (GFA) of over 186,284 square meters. The development aims to support and boost the city's potential in all aspects as an All-in-One destination.

GO LOCAL, LOVE LOCAL promotions exclusively at Central Ubon

The 1 members: for spend a minimum 2,000 baht on shopping and dining within Central Ubon get free voucher 20% discount for dining at Bread & Butter restaurant and drinks at The Clay within Centara Hotel Ubon, limited to 100 vouchers (throughout the campaign). Tourists or customers showing a seat card at the Candle Festival 2024 in Ubon Ratchathani province get free shopping vouchers inside the shopping center worth up to 400 Baht*, limited to 750 vouchers (throughout the campaign). Tourists staying at Centara Hotel Ubon and 5 other accommodations in Ubon Ratchathani (U-Hotel, Tohsang, V-Hotel, Pen-Ta-Hug, and Ariya Hotel) simply present their receipt/key card to get a free 100 Baht* dining voucher inside the shopping center, limited to 500 vouchers (throughout the campaign). Special offer! Simply check-in, share, and post a photo of the recommended tourist destination according to the checklist with hashtags #GoLocalLoveLocal #CentralUbon #CentaraUbon to receive a free Limited edition ice cream, limited to 1,500 vouchers* (throughout the campaign), and stand a chance to win a free Deluxe Room stay at Centara Hotel Ubon for 1 night, 2 prizes* (total value 8,000 Baht). For more details, inquire at the redemption counter on the 1st Floor of Central Ubon or visit our Facebook Page: Central Ubon.

Remark: The promotion terms and conditions are as specified by the company, stores, and banks. Please check the terms and conditions and additional promotion details at the redemption counter at Central Ubon

For more details, please click: https://www.centralpattana.co.th/en/shopping/shopping-update/lifestyle-activities

'Central Pattana' continues its "GO LOCAL, LOVE LOCAL" campaign with a focus on Ubon Ratchathani, the charm of Southern Isaan, boosting the local economy and tourism growth in secondary cities, aiming for third quarter growth

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