Thai Credit releases its 2025 business plan

Thai Credit announces its operational strategy and business goals for 2025, moving forward to create sustainable returns for the business, accelerating the development of information technology for digital transformation to support the best service efficiency for customers under comprehensive risk management, after announcing its operating results for 2024 with a record high net profit of 3,624.0 million baht, confirming confidence in continuous growth.

Bangkok, 13 February 2025 - Thai Credit Bank Public Company Limited (CREDIT) held its analyst meeting of the year 2024 and announced a strategic plan to drive the business towards strong growth amidst economic challenges, focusing on driving change to achieve sustainable growth goals.

Mr. Winyou Chaiyawan, Chairman of the Executive Committee of Thai Credit Bank Public Company Limited (CREDIT), said that Thai Credit is committed to giving importance to sustainable growth for the group of retail business owners as well as those who unable to access financial services in the system. Thai Credit focuses on prudent asset quality management, including operational excellence to ensure that customers are satisfied beyond their expectations with products and services that offer genuine value, emphasizing customer-centricity and designing products with high flexibility to align with customers' business operations in a variety of dynamic scenarios. In addition, Thai Credit also places a strong emphasis on building the best relationship with customers by using strategies to understand and reach out to customers so that Thai Credit can be a part of driving customers' businesses smoothly and grow in the future.

Mr. Roy Agustinus Gunara, Chief Executive Officer of Thai Credit Bank Public Company Limited (CREDIT), stated that Thai Credit is now moving to its second phase of the Digital Transformation project which is to develop and launch new digital core banking system that will completely upgrade the bank system and platform to respond to the current and upcoming digital trends in the banking industry. This is a necessary step to strengthen our system foundation to sustain our long-term growth and to improve our capability in launching new product and services and expand into new business segments.

Thai Credit has set 2025 key financial targets as follows:

• Loan Growth, Thai Credit continues to focus on growing key loan products, particularly micro SME loans, home equity loans, and personal loans, with a double-digit loan growth target for 2025.
• Net Interest Margin (NIM) in the range of 8.5-9.0%, along with quality loan growth, while maintaining the cost-to-income ratio (CIR) at a low level, close to the previous year.
• Non-performing loans to total loans (%NPL), maintaining at a level of less than 4.5%.

The key strategies of Thai Credit uses to drive towards achieving these goals consist of 2 main areas: 1) Core products growth, and 2) Digital transformations. All of these are in line with Thai Credit's long-term operational plan to support sustainable growth in the future.

In addition, to enhance convenient access to banking, Thai Credit realizes the importance of prudent savings and builds a solid financial future through the alpha by Thai Credit application, which enables individual customers to manage their finances efficiently and conveniently anytime, anywhere. In 2024, the number of account has grown significantly by 68 percent and the transaction value has increased by 46 percent from the previous year to approximately 19 billion baht in 2024. In terms of the growth of "Micro Pay e-Wallet", an application that helps manage the nano and micro finance customers, the number of active user has increased by 12 percent and the transaction value has increased by 25 percent from the previous year to approximately 26.1 million baht, proving the strength of Thai Credit's access to its customer base and its ability to drive its work processes efficiently. Thai Credit has a plan to maintain its existing customer base and continuously increase its new customer base.

Thai Credit Bank moves forward to enhance its sustainable financial services by consistently emphasizing the development of products and processes to improve its services to customers through creating a better experience and effectively responding to customers' needs. Besides, Thai Credit also places a strong emphasis on using technology to support its service processes, as well as providing knowledge, developing and enhancing financial skills for small entrepreneurs, small business owners, grocery stores, as well as SMEs and micro SMEs, to use in financial planning to continuously grow their businesses under the philosophy of "Everyone Matters", which strives for everyone to have access to equitable and sustainable financial services.

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