MAAI BY KTC Expands Digital Loyalty Ecosystem with Strategic Partnerships: Dhipaya Insurance, AirAsia and OR

Strengthening the Loyalty Landscape

Miss Usanee Laohavaranun, Head of Marketing Communication & MAAI BY KTC Business at Krungthai Card Public Company Limited (KTC), stated that MAAI BY KTC is a comprehensive digital loyalty platform that provides reward points management and lifestyle privileges for businesses (B2B). The platform enables customers to collect and redeem points across a broad spectrum of lifestyle benefits. With the latest integration of three key partners - Dhipaya Insurance, AirAsia, and OR - members now enjoy an even more convenient, faster, and valuable points transfer experience. These partnerships aim to elevate the overall rewards experience, allowing customers to redeem points for discounts and exclusive privileges.

Elevating Customer Benefits Across Sectors

Miss Panadda Chutikomol, Acting Assistant Managing Director, Dhipaya Insurance Public Company Limited, highlighted Dhipaya Insurance's commitment to enhancing benefits for TIP Society members who accumulate TIP Coin. This partnership with MAAI BY KTC allows members to seamlessly exchange points, enhancing their access to a broader range of privileges tailored to their lifestyle needs.

Convert 1 TIP Coin to 1 MAAI Point via Line Official: @DhipayaInsurance, or website: https://tipcoin.dhipaya.co.th.

Convert 1 MAAI Point to 1 TIP Coin via the MAAI BY KTC application.

Ms. Ba-wornpak Siripanich, Country Head of AirAsia rewards Thailand, Big Life (Thailand) Company Limited, emphasized that this collaboration expands the redeemable privileges for AirAsia members beyond travel discounts. MAAI BY KTC members now have a new option to convert MAAI point for AirAsia flight discounts, offering greater flexibility and value.

Convert 200 AirAsia points to 80 MAAI Points via the AirAsia MOVE application.

Convert 250 MAAI Points to 100 AirAsia points via the MAAI BY KTC application.

MISS Vatinee Boonsiti, Vice President, Digital Business, Digital Business Department PTT Oil and Retail Business Public Company Limited (OR), highlighted blueplus+, the rewards program, designed to cater to all consumer lifestyles. Covering OR's ecosystem - including PTT Station, Cafe Amazon, FIT Auto, Pearly Tea, Jiffy, Otteri Wash & Dry, KAMU KAMU, Neta Grill, found & found, Dhipaya Insurance, and Wonderful Package. Members can seamlessly redeem points for exclusive discounts and special privileges across a wide range of partner stores and reward programs. This strategic collaboration between blueplus+ and MAAI BY KTC enhances the member experience by enabling effortless point exchanges, broadening benefits, and expanding the membership community.

Convert 140 blueplus+ points to 150 MAAI Points via the xplORe application.

Convert 390 MAAI Points to 120 blueplus+ points via the MAAI BY KTC application.

Seamless Point Exchange & Exclusive Rewards

To enjoy the benefits of MAAI Point, members can download MAAI BY KTC application and register. Users can transfer points from partners, including KTC, AirAsia, Dhipaya Insurance, ALLY SKY REWARDS, M Card, ONESIAM, Bangchak, blueplus+ and PT Max Card to MAAI Points for redemption across various privileges, including dining, shopping, and travel. With over 9,000 redemption options, members can also scan and pay with MAAI Points at more than 1.8 million Tung Ngern shops nationwide.

For more information, contact MAAI BY KTC 02 123 5678 or visit https://www.ktc.co.th/maai/crm.

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