SYNNEX is Set to Launch Thailand's First Nintendo Authorized Store by SYNNEX

SYNNEX (Thailand) Public Company Limited, Thailand's leading importer and distributor of IT products / services, partners with COPPERWIRED Public Company Limited and Siam Paragon in launching the first Nintendo Authorized Store by SYNNEX in Southeast Asia. Positioned as a new landmark in the heart of Bangkok, this store aims to deliver tangible experience through strategic collaborations with key industry leaders. The strengths of partners, when combined, promise a synergy that will enhance competitiveness and respond well to not just the gaming market's higher demand but also consumers' needs. SYNNEX expects Nintendo Authorized Store by SYNNEX to be a pivotal step in strengthening its gaming portfolio and creating sustainable growth in the long run, by offering superior services and experiences that align with the lifestyles of modern consumers.

Expanding Nintendo Switch Portfolio, Creating TRUST through Tangible ExperienceIn 2023, SYNNEX actively tapped into the gaming industry and won the right to be an official distributor of Nintendo Switch. Leveraging its integrated business expansion strategy, the company has built consumers' confidence with TRUSTED BY SYNNEX label. The move has won a positive response, further enhancing the long-term stability of the business.

Ms. Sutida Mongkolsuthree, Chief Executive Officer, SYNNEX (Thailand) Public Company Limited, says, "We are well aware of Nintendo Switch portfolio's potential. Our customer-centric vision has materialized as our business analyses mainly focus on customers' needs in terms of confidence in certified products, convenient access to products and services, the value of product trials prior to purchases, and after-sales services, which include warranty. Today, there are over 32 million gamers in Thailand. In other words, 47% of Thai population play video games. As SYNNEX is a top importer and distributor of world-class IT products with widely-known TRUSTED BY SYNNEX label, we are confident about our plan to launch Nintendo Authorized Store by SYNNEX to fulfill the needs of consumers in Thailand and provide them with good experience."

Mr. Paramate Rienjaroensuk, Chief Executive Officer, COPPERWIRED Public Company Limited, says, "Today, consumers have studied information before making a purchase decision. Purchases happen when they have confidence in a product or service, and feel sure that it matches well with their lifestyles. As an operational and planning partner for Nintendo Authorized Store by SYNNEX, COPPERWIRED therefore has strategically designed the store's space zoning. We focus on ensuring that zones within the store align with consumers' in-store behaviors. Our strategic layout divides the store's space into two zones. Experience Zone lets customers indulge in the best gaming experiences so that it is easier for them to make a purchase decision. The other, Merchandise Zone, displays products based on Nintendo's popular characters to make shopping fun and smooth."

World-Class Gaming Brand at Global Destination

For enhanced retailing competitiveness, it is important to select a location that resonates with the identity of products and target groups. The right place, after all, is crucial to business success. The primary target groups of Nintendo Authorized Store by SYNNEX are gamers of all genders and ages, who enjoy playing Nintendo Switch and are keen to access quality products / services, as well as families. The store's secondary target groups are collectors, Nintendo's hard-core fans and tourists.

Ms. Saruntorn Asaves, First Executive Vice President - Shopping Center Business Siam Piwat Company Limited, says, "Siam Paragon is a 'global destination' and a top-of-mind destination for both Thai and international visitors from across the globe, attracting between 150,000 and 200,000 visitors a day. Located in the heart of Bangkok, our world-class shopping destination offers unparalleled experiences for multi-dimensional lifestyle and various generation. The opening of Nintendo Authorized Store by SYNNEX is 'the First and Pioneering' experience. Our collaboration with SYNNEX, a leader in Thailand's IT Ecosystem, and COPPERWIRED, Thailand's leading retailer/wholesaler for digital lifestyles, on Nintendo Authorized Store by SYNNEX launch has secured advantages for the store. The strengths of all partners are now synergized to fast drive its growth."

Located on the 3rd floor of Siam Paragon, Nintendo Authorized Store by SYNNEX will be officially launched on November 22, 2024. For more information, please visit Facebook: SYNNEX Thailand.

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