Jotun Introduces Innovative Shop Concept in Southeast Asia: Jotun Studio

Jotun, a global leader in paint manufacturing, has launched an immersive and inspiring new shop concept, Jotun Studio, in paint stores across Southeast Asia. This groundbreaking approach, a first in the industry, creates a dedicated space designed to help simplify the colour and product selection process of Jotun's premium, high-quality paints for its customers.

Jotun Studio's central feature, the Jotun Colour Centre Interior (JCCI), goes beyond beautiful colour combinations. This innovative display solution features over 128 interior colours carefully selected by Jotun's colour experts. These colours have been meticulously tested to ensure they not only look stunning together, but also translate beautifully when applied on large walls.

Jotun Studio allows customers to choose colours with confidence, transforming their houses into homes by choosing the right products for the best colour experience. When the customer is looking to create a healthy home with Majestic Sense, or to explore different finishing like True Beauty Semi-gloss or Matt, using the product selector ensures they can do so with confidence.

"Jotun Studio represents a significant leap forward in paint retail. By creating a dedicated colour hub within our stores, we're offering consumers an unprecedented level of engagement with our products. We hope our customers will enjoy exploring colour combinations and the ease of choosing products using our latest product selector, designed to enhance the overall experience of choosing paint with the correct finishes, allowing customers to visualize the final look" - Mona Siljan, Regional Marketing Director for Southeast Asia.

Jotun Studio offers different configurations, ranging from 25 to 200 square meters depending on the retail outlet's requirements.

Kristine Anvik Leach, Managing Director for Jotun Thailand Co., Ltd. added: "Jotun is the first paint manufacturer to offer such a uniquely personalised, customer-centric shopping experience in Thailand and Southeast Asia. We are constantly investing in research and development to innovate our products and services, meet the ever-evolving needs of our customers, and provide inspiration and expert guidance at every step. By elevating the customer shopping experience, the Jotun Studio helps homeowners choose paint & colour to create the home of their dream. We're confident that Jotun Studios will honour this commitment."

The first Jotun Studio opens at MR.PAINT store in Pattaya, Thailand, on October 31st, with a roll-out of the new design concept scheduled across Thailand and Southeast Asia over the next few years.

For more information about the new concept: https://www.jotun.com/ae-en/decorative

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