Central Pattana Invests 700 MB in 'The World's Great Celebration 2025,' joining hands with TAT and Partners to boost Thai economy and position Thailand as a world-class destination

This marks the largest synergy between Central Pattana and key partners, including the Embassy of Finland, Tourism Authority of Thailand (TAT), Sculptra by Galderma, Finnair, SuperSports, Big Camera, Jubilee Diamond, Central The1 Credit Card, Aeon Credit Card, Bangkok Bank Credit Card, Card X Credit Card, GSB Credit Card, Kasikorn Thai Credit Card, KTC Credit Card, TTB Credit Card (TMB Credit Card, Thanachart Credit Card), UOB Credit Card, TTE, J.P. TOYS GALLERY, Samsung, Coca-Cola Thailand, Mistine, Beverly Hill Polo, THAI HONDA, Nippon Paint, House of little bunny, Banobagi Thailand and SF Cinema.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: Central Pattana is pleased to collaborate with the government to elevate Thailand as a world-class tourist destination. Our goal is to create activities and events that attract both Thai and international tourists, using shopping malls nationwide as festive landmarks.

This year, we are embracing global trends by transforming Central shopping malls into a unique Santa Village Themed Park Experience, featuring the real 'Santa Claus' to bring the true spirit of Christmas to Thailand, along with exclusive activities for all. At CentralWorld, visitors can look forward to a world-class surprise: "The First Art Toy X'mas Decoration in the World," celebrating Christmas with beloved Art Toys and spreading ultimate happiness.

Joining hands with TAT to attract tourists to Thailand and creating national and global impact

• "Global Impact - We are dedicated to positioning Thailand as a world-class destination by hosting 'Mega Magnet Events' throughout the year to attract both Thai and international tourists, especially at our 15 tourist malls. These malls target key groups, including Chinese tourists, FIT travelers, and visitors from Singapore, Malaysia, Hong Kong, Taiwan, Russia, the U.S., Europe, and the Middle East. Additionally, we are partnering with travel platforms like KLOOK to extend the tourist hub from centralwOrld to Central Pattaya and Central Chiangmai. Central Pattana aims to support the TAT's goal of 36.7 million international visitors by the end of 2024. Our CentralWorld, Central Phuket, Pattaya, and Chiangmai shopping centers have received 'Traveler's Choice Awards' from TripAdvisor, reinforcing our commitment to quality and boosting awareness of Thailand among global tourists.
• "National Impact We promote Thailand's soft power by showcasing Christmas trees that reflect local essence at our eleven shopping centers nationwide, along with craft markets at our five branches in major and secondary cities. By leveraging events and activities, we align with TAT's policy to stimulate the domestic economy and tourism. Our goal is to meet the needs of all segments, including quality spenders, families, and Gen Z. We anticipate a 25-30% increase in customer traffic at our shopping centers nationwide," Dr. Nattakit stated.

H.E. Ms. Kristiina Kuvaja-Xanthopoulos, Finland's Ambassador to Thailand, said: "We, at the Embassy of Finland, are very excited to join hands with Central Pattana to deliver a joyful experience through this large campaign by bringing the authentic 'Santa Claus', who represents the True Spirit of Christmas, to Thailand for the first time for everyone to experience amidst the atmosphere of the 'Santa Claus Village' in Rovaniemi, the official hometown of Santa Claus. The Santa Claus Village in Rovaniemi is filled with winter enchantment and splendid activities. Christmas celebrations in Finland focus around family, food and relaxation and the celebrations officially begin with the 'Declaration of Christmas Peace' in Turku, a very important tradition for the people of Finland. The arrival of the Santa Claus Village in Thailand is a wonderful opportunity for Christmas lovers to enjoy the festive experience once in a lifetime without having to travel all the way to Finland."

Mr. Nithee Seeprae, Deputy Governor for Marketing Communications, Tourism Authority of Thailand (TAT), said: "This year, the Tourism Authority of Thailand (TAT) is supporting the 'World's Great Celebration 2025' campaign at CentralWorld and 11 branches nationwide, attracting global tourists through World Magnet Events. Highlights include a Christmas tree lighting ceremony featuring local identity, arts, and culture as decorations, symbolizing year-end celebrations and promoting Thailand as a must-visit destination. Each of the 11 Local Pride Christmas trees showcases regional craftsmanship, while CentralWorld's Tourism Station invites visitors to send special cards representing five interesting cities. Using the strengths of the Soft Power selling point in the F-Festival dimension, this initiative aims to promote tourism during the year-end period, targeting 36.7 million tourists to Thailand in 2024 and generating an estimated 3.5 trillion baht in revenue. Central Pattana's nationwide presence is vital in driving this policy and enhancing Thailand's profile during global New Year's Eve celebrations.

Highlighting three sensational global celebration events spanning over 60 days at Central shopping centers nationwide

1. First time in Thailand where Central shopping centers nationwide will be transformed into the 'Santa Village Themed Park Experience'
   • Meet authentic Santa Claus, who represents the world's symbolism and cultural impact of Christmas to most people around the world.
   • Enjoy the classic traditional Christmas vibe of the Santa Village throughout Central shopping centers nationwide, with decorations supported by Sculptra by Galderma. The theme 'The Magical X'Mas Tree: Skin That Feels Like You Again' invites visitors to unlock the magic of Christmas while enhancing their skin's youthfulness, encouraging everyone to share joy and reward themselves with meaningful gifts.
2. 'The First Art Toy Christmas Decoration in the World' featuring:
   • A parade of 23 art toy characters created by eleven artists in X'mas Edition versions, standing up to 4 meters tall, including LABUBU, ZIMOMO, FLAPPY, and VINCENT. Enjoy roleplaying as an elf and explore the twelve zones of the magnificent Christmas village, 'Merry Villes,' for an immersive experience across over 3,500 m? both inside and outside the shopping center.
   • Global surprise: See for the first time 'secret art toys' - a collaboration between Jessica Ng, a Hong Kong-Australian artist and creator of the ESTELLE art toy, and Abigail, the popular daughter of actress Chompoo Araya. The collaborative secret art toy will make its debut at the lighten up ceremony of the tallest Christmas tree in Southeast Asia.
   • Discover an enchanting scene at 'The wOrld of Light,' featuring millions of Christmas decorative lights at centralwOrld. This landmark for the most-anticipated year-end festival will showcase three gigantic 6-meter 'Flying Angels,' similar to the angels on Regent Street in London, which are among the most talked-about Christmas lights in the world.
3. Great happiness at Christmas kingdoms all over the country - experience meaningful and memorable moments with Santa Claus, such as:
   • Pure Talking with Santa: collaborates with Big Camera to offer exclusive chat and photo sessions with the authentic Santa Claus from Finland at five Central shopping centers: centralwOrld (21 November 2024), Central Pinklao (22 November 2024), Central Phuket (23 November 2024), Central Westgate (24 November 2024), and Central Rama 9 (25 November 2024).
   • Letters to Santa: We encourage Thai people to send 20,000 postcards to Santa Claus in Finland and 25 lucky people will receive 'The Magical Set Limited Edition' giftset delivered directly to their home address.
   • Win a lucky draw for a once-in-a-lifetime dream trip with Finnair. Experience the midnight sun and Santa Claus Village at Rovaniemi, Finland.
   • Combining Thainess with Pop Culture: PROXIE takes on the role of Mr. Santa, spreading joy through the song 'Love You All the Way,' arranged by T-Pop songwriter Aem Atchariya. A roadshow will visit nine Central shopping centers in Bangkok, including Central Rama 2 (2 Nov), Central Salaya (25 Nov), Central Pinklao (26 Nov), Central Chaengwattana (27 Nov), Central Westgate (29 Nov), Central Bangna (7 Dec), Central Rama 3 (21 Dec), Esplanade Ratchada (25 Dec), and centralwOrld (27 Dec). Fandom Marketing: Fans of PROXIE can enjoy exclusive perks—spend 3,000 baht or more to receive double privileges, including a Limited Edition Photocard and a chance to become a 'Lucky Fan' at the 'Fan Meet' (up to 500 seats) at Cinema 15, SF World Cinema, centralwOrld.**
   • Introducing six characters of Santa & Friends for nationwide 'Meet & Greet': SANTA (a kind gift-giver), DEERZING (a speedy deer), ELFZA (a fun-loving elf), GINGERBOY (the delicious guru), COOLSNOW (a mischievous snowman), and CHRISTREENA (a sociable pine tree). All characters are illustrated by rising Thai star Sittichai Yodchompoo (Mon), creator of SANDIER.
   • The Christmas tree lighting ceremonies to mark the beginning of the most-anticipated festive season at the provincial festive landmarks of 21 Central shopping centers nationwide.
   • Eleven Local Pride Christmas Trees, in collaboration with the Tourism Authority of Thailand, showcase the beauty of local identities across five regions. Highlights include: Central Chiang Rai: The Mok Panwa Christmas tree, the charm of Lanna and nine winter flower varieties, Central Phuket: Kebaya Christmas Tree inspired by the charm of Phuket's culture. Central Chanthaburi: Gem of Happiness. Central Khon Kaen: Silk Tree featuring famous hand-woven silk, Central Westgate: Nonthaburi Sense Christmas Tree, Collection of Nonthaburi's best products like pottery and sarongs. Other Local Pride Christmas Trees can be seen at six Central shopping malls nationwide: Central Mahachai, Korat, Samui, Hat Yai, Nakhon Si Thammarat, and Chiang Mai.
   • Discover more activities to celebrate the happy year-end festival such as the Joe Louis Christmas Puppet Show at three branches: Central Phuket, Central Village and Central Westgate; Have fun in the 'Santa Fun Run' at ten branches nationwide: centralwOrld, Central Samui, Central Westgate, Central Ubon, Central Nakhon Sawan, Central Pattaya, Central Phuket, Central Hatyai, Central Chiangmai and Central Korat, and Christmas Carols at Central shopping centers nationwide.

Join the greatest year-end celebrations in 'The World's Great Celebration 2025', from 1 November 2024 to 5 January 2025 at all Central shopping centers nationwide.

More information click: https://bit.ly/TheGreatCelebration2025

To follow updates from Central Pattana, please visit:
https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities

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