JisuLife, the World's No. 1 Portable Fan Brand, Secures Market Leadership in Thailand with 2024 Revenue Exceeding 140 Million Baht

JisuLife, the world's leading portable fan brand originating from China, has served over 10 million customers globally with a product presence in more than 40 countries. Recognized for its top performance on various platforms, JisuLife consistently ranks among the top three best-selling portable fans on Amazon, the world's largest e-commerce platform. Additionally, it holds the No. 1 position in the portable fan category on Southeast Asia's prominent e-commerce platforms, Shopee and Lazada.

JisuLife's success stems from its positioning as a brand rooted in convenience, comfort, innovation, collaboration, and care. The brand is dedicated to advancing fan technology, pioneering outdoor cooling solutions, and creating portable, eco-friendly products that meet consumer demands for quality, design, and sustainability. With a steadfast commitment to research and development, JisuLife has developed over 670 patented technologies and earned four prestigious iF Design Awards from Germany, cementing its leadership in innovation and design excellence. By delivering transformative comfort and freedom, JisuLife empowers consumers to embrace revolutionary outdoor living experiences.

For JisuLife, the key highlights of its success in Thailand in 2024 include strengthening its brand awareness among young consumers in Thailand and Southeast Asia by becoming the main sponsor of the Y-series Entertainment Awards 2024, one of Thailand's premier entertainment events. The brand also announced 'Billkin Putthipong Assaratanakul' as its brand ambassador in August, launching the highly popular "JisuLife x Billkin Gift Box," which gained widespread attention among the youth.

Earlier in the year, JisuLife introduced its flagship product, the Life9 Portable Fan, which became a viral sensation on TikTok, particularly appealing to young generation. During the first quarter of the year, the brand dominated the portable fan market with skyrocketing sales across all channels, frequently selling out its products.

Further collaborations included a partnership with Thai brand 'Maltese' to launch a special fan collection featuring Pro1, Life9, and Life7 models, achieving significant success on Lazada and Shopee. JisuLife also sponsored the TPOP Music Festival and engaged with young audiences through the GMMTV School Tour 2024.
Leo Chen, Marketing Director, shared insights into the brand's approach, "We target young, trendy, and convenience-oriented consumers. particularly the middle class and high-income groups in major cities area like Bangkok, Chiang Mai, and Phuket. These consumers seek products that embody a portable and stylish lifestyle, crafted with eco-friendly materials and upheld to the highest standards of quality."

JisuLife focuses on continuous promotional campaigns on e-commerce platforms, such as Double 11 and Black Friday, leveraging discounts, coupons, and free gifts to attract consumers. Its online presence is complemented by engaging influencer-generated short video content, while offline efforts include partnerships with leading Thai retailers and pop-up stores to create immersive shopping experiences.

Leo Chen emphasized the brand's commitment to delivering innovative products that meet consumer needs, "We are dedicated to creating modern, high-quality products that resonate with Thai consumers, ensuring JisuLife remains a beloved brand. Looking ahead, we plan to expand further in Southeast Asia by introducing cutting-edge innovations that cater to both Thailand and the region, with a continued focus on design, quality, and exceptional user experience."

Discover JisuLife on its website https://jisulife.com/th, Facebook: JisuLife Thailand, Instagram: @jisulife_thailand, and e-commerce platforms Shopee and Lazada.

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