Thailand Rice Fest 2024 and Thailand Coffee Fest 'Year End' 2024: Boosting the Economy with World-Class Thai Rice and Coffee

Prof. Dr. Narumon Pinyosinwat, Minister of Agriculture and Cooperatives, stated that Thailand Rice Fest 2024 and Thailand Coffee Fest 'Year End' 2024are pivotal starting points in encouraging farmers in the rice and coffee industries to recognize the value of their produce and adopt broader perspectives. Both events not only inspire farmers, entrepreneurs, and participants but also reflect the true potential of Thai rice and coffee, which are the key products of the agricultural industry, fostering pride as a nation producing world-class quality rice and coffee.

Thailand Rice Fest 2024 demonstrates the potential of Thai rice, showcasing its diversity beyond traditional consumption. It incorporates innovations linking communities and consumers, driven by a commitment to further develop Thai rice to the next level.

Meanwhile, Thailand Coffee Fest 'Year End' 2024 is a year-end coffee festival that continues to grow steadily. It emphasizes learning the value of quality coffee, from its origin to its end-consumers, fostering a sustainable circular economy. At the same time, it raises the quality of Thai coffee to an international level, with consideration for nature and culture as its foundational pillars.

Prof. Dr. Narumon expressed confidence that these two festivals would serve as platforms reflecting the future of the Thai economy, driven by quality agricultural products, and inspire farmers, entrepreneurs, and consumers to collectively build a strong and sustainable economic system.

Mr. Zcongklod Bangyikhan Editor in Chief of The Cloud and representative organizer of Thailand Rice Fest 2024, stated that this festival serves as a platform to showcase the immense potential of Thai rice through its diverse varieties and uses. Everyone can learn through consumption, with the festival gathering stories about Thai rice from origin to table. It features seven highlights reflecting the intent to advance Thai rice to new heights:

1. "Rainbow Rice", a type of rice grown for its leaves.
2. The campaign "Khong Khaw Moo Deng", promoting the purchase of organic rice to support flood-affected farmers in Chiang Rai.
3. The Thailand Farmer of the Year Award 2024 and The Next Farmer, recognizing model farmers and their innovations.
4. The Rice Talk seminar, covering four topics across four days with industry experts, offering opportunities and business insights for Thai rice.
5. Research funding by the National Science, Research, and Innovation Promotion Agency (NRCT) and the Agricultural Research Development Agency (ARDA) to develop professional agricultural researchers and promote processed rice products.

Participants can shop for agricultural products that benefit both themselves and the planet and taste dishes showcasing the diversity and value of Thai rice. Thailand Rice Fest 2024 offers a significant opportunity to demonstrate the potential of Thai rice, which is part of everyday life and ready to advance toward a sustainable future.

Mr. Changnoi Kunjara Managing Director of Cloud and Ground Co., Ltd., and representative organizer of Thailand Coffee Fest 'Year End' 2024, stated that The Cloud and the Specialty Coffee Association of Thailand (SCATH) have been co-organizing Thailand Coffee Fest since 2018. Their shared goal is to create a platform reflecting the importance of Thai coffee in all dimensions, focusing on the economy, community, and environment, and providing new perspectives on Thai coffee in the eyes of the world.

Thailand Coffee Fest 'Year End' 2024 is not just an exhibition but a platform connecting the Thai coffee community to grow together in terms of both value and worth. This year marks a significant step toward elevating the festival to an international level, attracting global coffee industry experts and hosting, for the first time, the Thailand National Championship under the authorization of the Specialty Coffee Association (SCA), a globally recognized organization, to select Thailand's representative for global competitions.

Mr. Changnoi expressed confidence that Thailand Rice Fest 2024 and Thailand Coffee Fest 'Year End' 2024 would contribute to creating a sustainable rice and coffee system while driving Thailand's economy toward greater success.

Thailand Farmer of the Year 2024

Thailand Rice Fest 2024 is dedicated to advancing the Thai rice industry through creativity, knowledge sharing, and fostering greater recognition for stakeholders in the rice sector. This year, the Thailand Farmer of the Year 2024 award recognizes farmers who practice sustainable organic farming and agricultural innovation. The 2024 awardees are:

• The Tung Tom Organic Farmers Group, Chiang Rai.
• The Indigenous Rice Conservation Group, Yasothon.
• The Thip Chang Community Enterprise, Lampang.

Event Details

Experience the multifaceted world of Thai rice and coffee at Thailand Rice Fest 2024 and Thailand Coffee Fest 'Year End' 2024, from December 12-15, 2024, at Queen Sirikit National Convention Center, LG Floor, Halls 5-6.

Free registration:

• Thailand Rice Fest 2024: register.thailandricefest.org
• Thailand Coffee Fest 'Year End' 2024: register.thailandcoffeefest.org

For more information:

• Thailand Rice Fest Facebook
• Thailand Coffee Fest Facebook

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