IsWhere Launches in Thailand to Transform Retail and Tourism Through Location-Based Digital Marketing

IsWhere's location-based digital marketing platform empowers brick-and-mortar merchants—such as retail shops, restaurants, and service providers—to reach and engage more customers, drive foot traffic, and maximise return on investment (ROI). Accessible via IsWhere's website, the user-friendly platform allows merchants to easily register, create targeted promotional campaigns, and monitor real-time performance. Designed for cost-effectiveness and efficiency, IsWhere provides businesses with the tools to make data-driven decisions and achieve measurable results.

Merchants can register their stores on the platform for free, making them visible to customers. For just 3,000 THB per month, they can unlock IsWhere's marketing features and run unlimited promotional campaigns. IsWhere is giving 100 million baht in free vouchers to the first 10,000 merchants who register via their association or government membership. Associations and provincial governments can email [email protected] for a special discount code before the 2025 consumer launch.

Terence Mak, CEO of IsWhere, said: "IsWhere was built to address the real pain points and needs of merchants. Our platform empowers businesses of all sizes to instantly launch digital promotional campaigns at minimal cost, allowing them to connect directly with both local and tourist customers in multiple supported languages.

"With a simple, fixed monthly subscription per store location, merchants can create unlimited on-demand, real-time promotions without worrying about hefty advertising budgets. This disruptive pricing model not only levels the playing field for small businesses but also energises the growing digital community, driving consumption and supporting local economies."

Thailand has been selected as the lead market for IsWhere's global launch due to its thriving retail industry, top global tourist destination status, and extensive adoption of digital and mobile technologies. With Bangkok as a retail hub and a strong "promotion" culture, the market aligns perfectly with IsWhere's value proposition.

IsWhere Thailand's GM, Somboon Udomwatchanasak, commented: "Terminal21 Malls has long been a destination for vibrant shopping and tourism. We are excited to partner with them and welcome their touristic retail merchants as early adopters of the IsWhere platform. Together, we aim to drive innovation and elevate the shopping experience for travellers and locals alike."

The launch event for IsWhere took place at Victor Club in Bangkok on 3rd December 2024. It featured a panel discussion focusing on the pivotal role of SMEs in the modern economy and the critical importance of digital transformation for brick-and-mortar businesses.

The panel, featuring industry leaders Professor Kriengsak Chareonwongsak, Former Prime Ministerial Advisor and Chairman of Nation-Building Institute (NBI) and Sirirat Thiengtham, Managing Director of Kasikorn Global Payment Co., Ltd, discussed strategies to bridge the gap between local businesses and major brands through hyper-localised marketing and empower SMEs to enhance the value of their products and services in a dynamic market.

To learn more about IsWhere's services and capabilities, and to sign up as a merchant, visit the website: https://iswhere.com.

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