Empowering Thailand's Future: LiB Consulting Hosts Exclusive Executive Dinners on Sustainable Competitiveness and Social Value Creation

Key Takeaways for Executives:

1. Integrate Sustainability and Social Responsibility: Incorporate sustainability and social responsibility into your business strategy to enhance competitive advantage. Successful models, such as Ajinomoto Thailand's initiatives, demonstrate how businesses can achieve significant environmental and social impacts while driving growth.
2. Engage in Collaborative Platforms: Participate in platforms like LiB Consulting's executive dinner series to share best practices and collaborate with other leaders. These events foster dialogue and partnerships that can address pressing challenges and drive transformative change.

The inaugural dinner highlighted case studies from Ajinomoto Thailand and its subsidiary, Ajinomoto FD Green (Thailand) Co., Ltd., which presented their pioneering initiatives in sustainable agriculture and corporate social responsibility. With a commitment to becoming the global leader in creation of Well-Being, Ajinomoto Thailand has set ambitious targets to reduce environmental impacts by 50% by 2030, cut food waste by 50% by 2025, and achieve zero plastic waste through recyclable packaging.

The Thai Farmer Better Life Partner (TFBLP) project illustrates how sustainability initiatives can generate meaningful impacts across an industry, benefiting both communities and companies. Launched by Ajinomoto FD Green in 2020, this project support Thai cassava farmers by enhancing productivity and income while reducing environmental impact - a model that other companies can emulate to drive both sustainability and profitability. By utilizing by-products such as nutrient-rich fertilizers, THBLP has not only improved agricultural yields by 36% but has also fostered soil health and promote sustainable farming practices. This approach demonstrates how businesses can contribute to ecosystem health while creating value, encouraging companies to consider similar models for supporting local communities and achieving measurable sustainability outcomes.

-"AminoScience" as Ajinomoto's unique strengths and know-hows provides another example of integrating health-focused innovations into sustainable product lines. This scientific approach harnesses the benefits of amino acids to reduce sodium, sugar, and other health risks, aligning consumer well-being with sustainability goals. With health benefits embedded within its offerings, Ajinomoto can help companies pursue comprehensive well-being vision that satisfy market demands for healthier products. Other businesses can look to Ajinomoto's approach as a guide, setting a clear vision and exploring innovative, practical strategies that drive both social impact and long-term growth.

Sra Chongbanyatcharoen, Partner & MD of LiB Consulting (Thailand) Co., Ltd., emphasized the importance of creating a platform for leaders committed to sustainability: "Our goal is to foster collaborative solutions that address our country's most pressing challenges, from environmental sustainability to social welfare."

Kohei Ishikawa, Associate Director of Ajinomoto CO., Ltd. (Thailand) and President of Ajinomoto FD Green (Thailand) Co., Ltd., highlighted the broader role of businesses: "Through projects like TFBLP, we aim to create a balanced ecosystem where economic growth, social development, and environmental responsibility coexist."

LiB Consulting's executive dinner series underscores its dedication to cultivating sustainable practices across industries. By featuring organizations like Ajinomoto, the event highlights successful models of corporate responsibility that other companies can emulate. The series also aims to attract executives interested in joining future events as speakers or participants, contributing to a growing network of sustainability-focused leaders committed to advancing Thailand's competitiveness on the global stage.

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