Thai Coconut Aims for Global Beverage Innovation Leadership with Business Transformation; New Products Unveiled at THAIFEX - Anuga Asia 2025

As a leading exporter of coconut milk and coconut water products from Thailand, Thai Coconut boasts a portfolio of both branded and OEM products renowned for their quality and distributed to over 100 countries worldwide. With combined revenues surpassing 6.6 billion baht in 2024 across the company and its subsidiaries, this success is driven by a strong commitment to continuous development and innovation. This transformation into a beverage innovation leader is a direct response to evolving market trends and consumer demands, with the core objective of fostering sustainable growth, enhancing company value, and navigating the complexities of the global economy with resilience.

Thai Coconut's roadmap to achieving its vision is built upon three strategic pillars:

• Expanding the Beverage Portfolio: The company aims to increase its beverage product share by 20-30% annually, prioritizing innovative offerings that deliver unique and delightful taste experiences. A steady stream of new product launches is planned, with the recent unveiling of three exciting beverages at THAIFEX - Anuga Asia 2025, Asia's premier food and beverage trade show. These products are specifically designed to appeal to younger consumers and OEM partners seeking premium quality:
• Thai COCO Sparkling Coconut Yogurt Drink with Prebiotic: A refreshing and healthy sparkling drink that blends fizzy yogurt flavor, natural coconut water, and beneficial prebiotics.
• Thai COCO Coconut Hydration Drink: A revitalizing coconut water packed with essential vitamins and minerals for healthy and ready-to-go hydration.
• CHA SIAM Thai Tea with Coconut Milk: Experience a unique taste adventure with this aromatic blend of Thai tea and coconut milk, delivering a rich and intensely satisfying flavor.
• Penetrating High-Potential Markets: Thai Coconut is strategically expanding its reach into high-growth regions, including the Middle East, the United States, and Asia Pacific, with a particular focus on China, Japan, and South Korea. Through targeted initiatives and collaborations, the company will develop innovative beverages and build brand awareness. In addition to its Bangkok headquarters and a sales office in the United States, Thai Coconut is currently constructing a production facility in the Philippines.
• Driving Efficiency for Long-Term Sustainability: While aggressively expanding its beverage offerings, Thai Coconut remains deeply committed to its core coconut-based product business, a consistent source of revenue and profit. The company is focused on optimizing production efficiency and streamlining operational processes to reduce costs. Furthermore, Thai Coconut is dedicated to supporting Thai farmers by sourcing high-quality coconut from Thailand, which are recognized globally for their excellence, and adhering to the highest standards of environmental, social, and governance practices across its operations and stakeholder relationships.

"Thai Coconut is determined to lead the way in global beverage innovation," said Mr. Worawat Chinpinkyo, CEO of Thai Coconut Public Company Limited. "We will leverage our expertise in Thai coconuts to create products that resonate with today's health-conscious consumers who crave new experiences and excitement. We are confident that our strategy of expanding our beverage portfolio, strengthening our presence in high-potential markets, and driving operational efficiency will be instrumental in transforming our business and achieving sustainable long-term growth."

Visitors are invited to experience Thai Coconut's innovative beverages and coconut products at THAIFEX - Anuga Asia 2025, from 27-31 May 2025, at Challenger 3, Booth 3-D01, IMPACT Muang Thong Thani.

• ข่าวthe company
• ข่าวo:editor
• ข่าวo:fin
• ข่าวo:loc
• ข่าวen