TrueBusiness Collaborates with EASY BUY to Kick Off Thailand's First-Ever Commercial Number Verification API

True Business announces its achievement as the first in Thailand to commercially launch Number Verification API, a mobile number identity verification system under the GSMA Open Gateway framework. In collaboration with EASY BUY, a financial service provider of Umay+ card and a leader in personal loan businesses, this partnership enhances the Umay+ customers' experiences with a new world-class API technology, enabling the seamless authentication of the mobile transaction via the Umay+ application on True 5G network. By verifying True-dtac mobile numbers, this initiative simplifies transaction processes including online application activation, money transfers, credit limit increases, and cash withdrawals, ensuring identity verification automatically and increasing security for every mobile transaction through Umay+ application. TrueBusiness is also ahead to expand Mobile Network Open APIs, including the SIM Swap API and Device Location API, to increase financial transaction security via mobile devices for Thais against the rising threats posed by scammers.

The financial fraud cases in Thailand have continued to rise. According to the Royal Thai Police report, the financial damage totalled 63 billion baht with 540,000 victims between March 1, 2022, until May 31, 2024, considered as high value in just over two years. This alarming figure highlights the urgent need for collaborative efforts across all sectors to reduce risks, improve preventive measures, and enhance the efficiency of fraud detection for online transactions.

Number Verification API marks another milestone of True Corporation's achievement in uplifting network capabilities to allow full access and interconnection with global standard Mobile Networks Open APIs under GSMA Open Gateway initiative. The Number Verification API is a groundbreaking innovation that enables seamless authentication via True and dtac mobile numbers for mobile transactions on True 5G network without SMS OTP verification process. This initiative enhances the customers' experience, simplifying mobile transaction processes while delivering easy and convenient financial services with a high level of security. This new API technology, Number Verification API, sets a new security benchmark for mobile applications provided by banks, financial institutions, and businesses, streamlining identity verification processes by removing the complexity of multi-step authentication.

Mr. How Lih Ren, Head of Commercial, Strategy and TelcoTech Partnership, True Corporation Plc., stated that "The successful development of Number Verification API, enabling seamless network API connectivity with the same global standardize Network Open APIs as other network providers worldwide and offering commercially for the first time in Thailand, reflects True Corporation's capability as Thailand's leading tech company. This milestone demonstrates our commitment to elevating our network infrastructure to meet international standards. We will continue to develop new Network Open Gateway APIs and build a robust digital ecosystem to empower business organizations and software, application and platform developers to connect and utilize True mobile network effectively as well as real-time access and interaction with the functions and data of True mobile network.

The partnership with EASY BUY is not only brings cutting-edge API technology to enhance customers' experiences, ensuring security and confidence in every online transaction via the Umay+ application on the True 5G network, but also drives advancement in Thailand's telecommunications industry to embrace digital innovations that deliver added value to consumers. The new API also supports seamless business expansion globally through universal access to other operators' Network API worldwide."

Mr. Nuchai Katkaew, Executive Vice President of Business Planning Department, Customer Service Department and Operation Center, EASY BUY Plc. stated that "At EASY BUY, a financial service provider of Umay+ card, we prioritize both user experiences and security in financial transactions carried out through the Umay+ application. Currently, we have over 1.5 million active users and more than 1.5 million transactions per month, totaling a transaction value exceeding 2.5 billion baht per month. We realize that the rising of financial transaction volumes, the higher risks of identity fraud and cyber threats. Therefore, we have continuously focused on raising customers' awareness through our channels to protect them from scammers. We have also deployed new API technology to enhance security while using our application.

In collaboration with TrueBusiness, EASY BUY has adopted the cutting-edge Number Verification API technology. This initiative enables an automated, real-time True and dtac mobile number verification process via True 5G network while using Umay+ application including app activation, money transfers, Manage personal information, credit limit increases, and cash withdrawals. This simplifies transaction processes while ensuring security and reliability against fraudulent activities. This milestone marks EASY BUY as Thailand's first financial service provider implementing Number Verification API technology to upgrade security, improve service quality, builds greater customer confidence, and strengthens our competitive edge in the financial services industry." Mr. Nuchai concluded.

TrueBusiness prompts to allow full access and interconnection with global standard Mobile Networks Open APIs under GSMA Open Gateway framework, aiming at bank, financial institutions and business organizations that require authentication for online transactions via mobile devices. The API initiatives enhance security standards including SIM Swap API: Verifies the most recent change of SIM card, ensuring ownership before sending critical information to the customer's mobile number, Device Location API: verify the location of the device and SIM card being used, as well as Number Verification API. TrueBusiness also provides business consultation by Mobile Network Open API experts, ensuring optimized performance and seamless integration on True 5G network.

Business organizations, start-ups, and software, applications & platforms developers interested to connect the Mobile Network Open APIs via True 5G network can search for more details at
https://truebusiness.truecorp.co.th/th/solution/truesolutions/trueapis

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