FINNIX Reveals Thai Gen Y Craves Money and Debt Management Skills, Insights Cracked from 62,000+ "Money Wise, Happy Life" Learners

While Thailand's overall financial literacy has been improving, challenges remain. The 2022 Thai Financial Literacy Survey Report, conducted by the Bank of Thailand and the National Statistical Office, showed that many Thais still exhibit concerning financial attitudes and behaviors. Over 70% of the population does not engage in advance financial planning, and only 22.4% have emergency savings sufficient to cover six months or more. Additionally, data from the National Credit Bureau in Q3 2023 revealed that Gen Y (ages 25-43) holds more than half of the country's household debt and non-performing loans. These findings indicate that financial problems in Thailand stem not only from a lack of income but also from insufficient knowledge and understanding of personal finance, leading to long-term debt burdens.

This is why "financial literacy" is key to improving the financial well-being of Thais. It also explains why FINNIX accelerated the "Money Wise, Happy Life" e-learning project in April last year. The goal is to build financial skills and behaviors aligned with the realities of Thai society through seven online courses. These courses cover financial planning, debt management, income-expense management, saving and investing, and choosing the right credit products. The content is designed to be practical and easy to understand, with the quizzes at the end of each lesson. Interested participants can access the program for free, anytime and anywhere, at https://www.finnix.co/e-learning.

The learning outcomes from all seven courses help learners strengthen financial skills in four key areas: 1) Debt Management, 2) Personal Financial Management, 3) Financial Decision-Making, and 4) Financial Product Knowledge. Learning behaviors and interests show that:

• The course "Tips to Paying Off Debt for a Happier Life" recorded the highest number of registrations on the FINNIX website, reflecting that "debt management" remains a significant concern for many Thais—consistent with the country's high household debt and non-performing loan levels.
• The course "4 Essential Financial Skills Everyone Should Know" ranked highest in completed views on YouTube, demonstrating rising awareness and interest in basic, everyday financial skills.

A notable finding is that over 80% of learners chose to study via mobile devices, reflecting a shift toward 'mobile-first' learning behaviors that prioritize convenience and accessibility. Additionally, there was a high course completion rate through social media platforms like YouTube, indicating a preference for concise, targeted content aligned with modern lifestyles.

FINNIX's data also shows that 60% of learners are male and 40% female, with the majority being working-age adults — 68% from Gen Y and 31% from Gen X. These findings align with credit bureau data indicating that Gen Y is the "sandwich generation," often financially supporting both parents and children, leading to higher debt burdens. This underscores that working-age adults are actively seeking financial knowledge to manage debt and secure their financial futures. Meanwhile, participation among younger age groups remains relatively low, suggesting an opportunity to further expand outreach and engagement with younger generations.

Ms. Thiranun Arunwattanakul, Chief Operating Officer of MONIX Co., Ltd., said, "Our goal is for FINNIX to be more than just a loan app. We aim to be a platform that helps Thais build strong financial foundations. We believe that the comprehensive financial skills promoted through the 'Money Wise, Happy Life' program—from debt management to long-term financial planning—will be key to achieving financial stability and enabling Thais to lead a financially 'happy' life, in line with our core mission. To date, we have helped over 62,000 Thais enhance their financial skills — more than six times our original target. The insights gained from this program reflect the ongoing demand for financial education and will guide the development of our new courses and content that meet learners' evolving needs."

As financial challenges persist, financial literacy is no longer a distant goal. FINNIX remains committed to creating content that aligns with users' behaviors and to supporting Thai society in building long-term financial security. The company will continue to expand opportunities and improve access to financial knowledge through various channels moving forward.

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