Coca-Cola Levels Up "Share a Coke" with a Fresh Take, Connecting Gen Z Beyond the Screen!

The Coca-Cola system in Thailand—comprising ThaiNamthip Corporation PLC, HaadThip PCL, and Coca-Cola (Thailand) Ltd., is turning CentralWorld Square B into an immersive celebration space from May 2-4, 2025. As part of its iconic "Share a Coke" campaign, Coca-Cola is bringing real-world connections to life with an exciting series of experiences designed to resonate with Gen Z and extend the campaign's meaning beyond digital interaction.

On the first day, the event features a dynamic collaboration with Coca-Cola Thailand's "Magic Maker" PP-Krit Amnuaydechkorn and viral content creator Aon-Somrutai Rattanawaraha, known for her popular catchphrase "Thank You Kateyki". Each day of the three-day event will showcase different fun activities and influencers, aiming to create meaningful, joy-filled memories for attendees.

"In today's digital world, authentic connection matters more than ever," said Han Thwe Phyo, Senior Director of Marketing for Coca-Cola in Thailand and Laos. "This three-day event brings the "Share a Coke" campaign to life by offering young people the chance to create lasting memories with their favorite artists and loved ones. From personalized can creation and interactive games, we're enabling joyful, real-life interactions. With over 180 popular Thai names featured on Coca-Cola packaging—including unique and widely loved names—we've made sure everyone can find something that speaks to them."

A three-Day Experience of Personalization, Play, and Sustainability

The "Share a Coke" celebration at CentralWorld invites visitors to explore a range of interactive zones. Guests can personalize Coca-Cola cans, snap Insta-worthy shots at themed photo zones and Instagrammable areas. A stunning LED Coca-Cola can installation anchors the venue as the event's signature centerpiece—perfect for capturing shareable moments.

Celebrate with the Stars

The excitement kicks off on May 2 with live appearances by PP-Krit and Aon-Somrutai including special performances and fan meet-ups. On May 3, rising stars Pond-Naravit Lertratkosum and Phuwin-Phuwin Tangsakyuen bring their energy and charm to the stage through a series of entertaining challenges and interactive games.

The grand finale on May 4 promises to be an unforgettable day as social media sensations Hiwwhee Gang take over all activity zones and deliver a high-energy performance to wrap up the celebration in true Coca-Cola style.

To keep the momentum going, Coca-Cola is introducing monthly "Share A Coke Days" online. Each month will feature a new theme designed to foster connection and positivity, including:

• A Day of Love and Affection - celebrating heartfelt moments
• A Day of Appreciation - uplifting and recognizing one another
• A Day for All Generations - bridging age groups and shared experiences

Special Edition Packaging Now Available

As part of the campaign, Coca-Cola is releasing special edition packaging across its product range—Coke Original Taste, Coke Original Taste Less Sugar, and Coke Zero Sugar—in various sizes. The packaging features a diverse selection of Thai names, allowing consumers to share a Coke with someone special or find their own name on a bottle. These names are not tied to specific individuals or campaign partners, reinforcing the inclusive spirit of the campaign.

If you're unable to find the name you're looking for, you can visit one of our "Personalization Booths" to create your own or place an order online. See the booth locations and online platforms here.

Join the Celebration

Experience the "Share a Coke" event at CentralWorld Square B, open daily from 10:00 AM to 7:00 PM until 4 May 2025. For more information and to join the conversation, follow Coca-Cola Thailand on Facebook and Instagram. Visit www.coca-cola.com/th/th and share your moments with hashtag #ShareACoke.

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