Coca-Cola Appoints Reetima Rakyan New Vice President and General Manager for Thailand, Laos, Vietnam and Cambodia

Reetima's appointment reflects Coca-Cola's continued commitment to refreshing the world and making a difference through innovation, consumer-centricity and sustainability. She will be responsible for accelerating growth by developing a diverse beverage portfolio that aligns with evolving consumer preferences. Under her leadership, Coca-Cola will deepen consumer engagement by delivering differentiated experiences through category development, portfolio expansion and cutting-edge marketing campaigns. She will continue to closely collaborate with bottling partners who have built a strong foundation in these markets.

Prior to this role, Reetima led the Customer & Commercial Leadership function of the ASEAN and South Pacific Operating Unit. Under her leadership, the team elevated the company's commercial strategy by expanding physical, digital, and chilled availability, advancing the affordability agenda through returnable and affordable single-serve packs, and enhancing category attractiveness at the point of sale through end-to-end integrated programs. She was instrumental in the development and scaling of the System Commercial Capability Academy, laying a strong foundation for the future growth in the region.

With over twenty years of experience across FMCG, Banking, and Retail, Reetima brings deep functional expertise across people development, partner management, and channel marketing. Since joining Coca-Cola in 2013, she has held roles of increasing responsibility across geographies India, Southwest Asia, including Regional Marketing, Operations, Alternate Channel Development, Key Account Management, Customer & Commercial Leadership and Franchise Management.

Reetima's strategic vision and dynamic leadership will play a key role in driving Coca-Cola's continued growth in the region. Her strong consumer-first mindset and emphasis on executional excellence will ensure that the company remains a leader in innovation, sustainability and system collaboration.

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