DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

"As sustainability remains a priority across the advertising ecosystem, brands are looking for ways to understand and address their environmental footprint," said Steve Woolway, EVP, Business Development at DoubleVerify. "Our integration with Impact Plus gives advertisers the data and transparency they need to make more informed, responsible decisions without sacrificing performance or scale."

Through a seamless integration, DV's Emissions Measurement, powered by Impact Plus, delivers a clear, end-to-end view of emissions across the entire digital advertising supply chain, enabling brands to evaluate and take action to reduce their carbon impact confidently. Client use cases include:

• Monitoring and managing emissions: Track and assess the carbon footprint of digital campaigns across the full media supply chain.
• Benchmarking placements: Compare the carbon efficiency of campaign strategies to inform more sustainable media-buying decisions.
• Strategic planning: Factor emissions data into campaign planning and optimization to align with internal priorities and business objectives.

Unique to DV, later this year, advertisers will be able to leverage DV Scibids AI(TM), DV's dynamic activation technology, not only to optimize for business outcomes and cost efficiency, but also to shift ad investments toward more eco-friendly placements in real time, helping reduce the environmental impact of their digital campaigns.

Impact Plus has developed advanced, automated tools that help advertisers evaluate greenhouse gas (GHG) emissions across campaigns. This integration brings those insights directly into DV's measurement ecosystem, unlocking better decision-making by combining media authentication and carbon impact evaluation.

"Reducing advertising's environmental impact starts with evaluation," said Vincent Villaret, CEO, Impact Plus. "Together with DoubleVerify, we're helping brands embed sustainability into their digital strategies, making it easier to take action based on GHG emissions and media quality data."

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