Ascott Thailand Introduces The Crest Collection Brand in Thailand as La Clef Bangkok Opens Its Doors

The Ascott Limited Thailand (Ascott) is pleased to announce that La Clef Bangkok by The Crest Collection has opened its doors today, welcoming guests to a new chapter of refined living in the heart of Bangkok. Located on Sukhumvit Soi 38, this marks the debut of The Crest Collection brand in Thailand, bringing its signature story-driven luxury concept to the city for the first time.

La Clef Bangkok offers 115 bespoke serviced residences, ranging from studios to two-bedroom apartments, and is ideally situated near Sukhumvit and Thonglor. Residents are within easy reach of premier lifestyle venues, world-class healthcare, and the city's dynamic cultural and social scene.

The property is inspired by the brand's signature concept, "A Story Behind Every Door", which celebrates the unique character and heritage of its location. This concept is reflected in the interiors and design details, creating a meaningful connection between guests and the neighbourhood.

Drawing inspiration from the French "Art de Vivre", La Clef Bangkok brings together three defining pillars—gastronomy, art & philosophy, and fashion & perfume—through immersive interior design and curated experiences. Guests will enjoy refined amenities including a swimming pool, onsen, residents' lounge, and fitness centre, with personalised hospitality services such as housekeeping, laundry, and concierge available to elevate their stay.

Leading the property is Mr. Andrew Cornelio, who has been appointed as General Manager or Head of the House. With over 35 years of experience in luxury hospitality, Mr. Cornelio brings a strong background in operations, sales, and marketing, with a focus on creating personalised guest experiences that honour the property's cultural story.

"La Clef Bangkok is more than a place to stay; it is a timeless sanctuary that blends legacy with luxury," said Mr. Andrew Cornelio, General Manager of La Clef Bangkok. "We are delighted to open our doors and look forward to sharing the timeless experience that defines The Crest Collection brand with each guest. From our thoughtfully curated interiors to the personalised service we offer, every detail is crafted to create a refined and meaningful stay."

"We are proud to introduce La Clef Bangkok by The Crest Collection. This launch marks a new chapter for Ascott in Thailand, bringing refined, story-driven hospitality to one of Bangkok's most iconic neighborhoods. We look forward to welcoming guests to enjoy a unique mix of tradition and modern luxury, setting a new standard for serviced residences in the city." said Mr. Kanit Sangmookda, Country General Manager, Thailand & Laos of The Ascott Limited.

Designed primarily for residents, including business travellers and expatriates, La Clef Bangkok aims to offer a refined lifestyle with bespoke services and well-appointed facilities. Every stay will reflect the property's distinctive story and thoughtful attention to detail.

To celebrate La Clef's arrival, guests who book and check in by July 31, 2025, will earn triple Ascott Star Rewards (ASR) points.

For reservations or more information, including promotions, please contact +66 2 204 4400, 1800 888 272 (Thailand toll-free), E-mail: [email protected] or visit www.discoverasr.com.

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