Nature Valley Unveils New Crunchy Oats & Choco Chips Bar

Nature Valley, the number one granola bar brand in the world, is thrilled to introduce the newest addition to its popular Crunchy series: Oats & Choco Chips. Designed to satisfy every craving while providing a nourishing boost, this new flavour lets snackers crunch into 100% whole grain oats paired with rich chocolate chips - the ideal treat for anyone seeking a wholesome snack on the go.

Nature Valley's story began in 1973 with the launch of its original granola cereal. Recognising the demand for portable snacks, the brand revolutionised the category in 1975 by creating the world's first granola bar - built for every adventure, large or small. Nearly five decades later, Nature Valley remains the global leader in granola bars, with 3.6 billion bars sold each year - translating to 9.8 million bars enjoyed daily worldwide. In today's world, where nearly 90% of life is spent indoors, Nature Valley continues to make it easy to carry a piece of nature wherever life takes you.

As more consumers prioritise healthier snack choices that align with their active, wellness-focused lifestyles, Nature Valley remains committed to providing wholesome and delicious options that support positive energy and wellbeing. The new Crunchy Oats & Choco Chips flavour, like all Nature Valley products, is crafted with the finest ingredients, free from artificial flavours, colours, and high fructose corn syrup. It's natural energy, with no asterisks attached.

Built for versatility and convenience, the Crunchy Oats & Choco Chip bar fits seamlessly into any lifestyle or craving. Made to keep up with life's pace, these two-bar packs are perfect for on-the-go snacking, with one bar to enjoy now and another to save for later or share the moment with someone else. It's an ideal desk-drawer staple for professionals between meetings, a simple yet wholesome after-school treat for health-conscious parents, and a convenient source of energy for fitness enthusiasts between workouts.

Embrace Adventure with Nature Valley's Special Promotion

Nature Valley is excited to launch a special promotion this season, running from late June to early July 2025! Enjoy 20% off all Nature Valley products at participating retailers across Thailand. 7-Eleven shoppers can also enjoy special savings. From 24 June to 23 July 2025, the popular Oats & Honey and Oats & Dark Chocolate bars will be available for just THB 21, reduced from the regular price of THB 29. Even better, 7-Eleven members can enjoy the same bars for only THB 20 throughout the promotional period. It's the perfect time to grab your favourite wholesome snack and take it along on your next adventure!

Nature Valley's Crunchy Oats & Choco Chips bars are now available at major supermarkets and retailers across Thailand.

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