Agoda Unveils 'Europe to Asia Summer Travel Trends' - Thailand Tops the Charts, Germany Again Ranks First Among EU Visitors to Thailand

The findings from Agoda's 'Europe to Asia Summer Travel Trends' are based on accommodation searches for travel during July and August, the peak summer months for European travelers. Germany once again claims the top spot as the leading European source market for travel to Thailand, maintaining its position for the second consecutive year, followed by France, the United Kingdom, the Netherlands, and Spain. Meanwhile, Greece (+67%), Czech Republic (+26%), and Poland (+16%) emerged as trending origin markets, reflecting growing interest in Thailand from these regions.

When it comes to specific destinations in Thailand, Bangkok leads the pack, followed by Koh Samui and Pattaya. Koh Samui's rise into the top three most searched destinations is potentially influenced by the global popularity of HBO's 'The White Lotus,' TV show which showcased the island's charm.

Looking at Asian markets combined, Malaysia saw the largest rise in interest among the top destinations, with a 20% increase in searches compared to last year. China, benefiting from visa waivers that have been introduced for several European markets, recorded a 14% rise, while Sri Lanka experienced a 13% uptick.

Akaporn Rodkong, Country Director Thailand at Agoda, said, "As summer approaches, Asia continues to captivate European travelers with its rich culture and breathtaking destinations. Thailand's position as the most searched Asian market for the second consecutive year highlights its lasting appeal. At the same time, rising interest in destinations like Bangkok, Koh Samui and Pattaya shows travelers are eager to explore the diversity and beauty that Thailand has to offer. As the 'Asia Experts,' Agoda is dedicated to helping travelers explore these incredible destinations with ease and great value."

As travelers plan their next summer getaways, Agoda remains committed to helping them see the world for less. With over five million holiday properties, 130,000 flight routes, and 300,000 activities available, Agoda offers seamless travel planning and unbeatable deals. For the best offers, visit Agoda.com or download the Agoda mobile app.

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