Seafood from Norway launches the "Salmon Saturday" campaign, encouraging Thais to enjoy Salmon with their families while introducing a new trend of eating Salmon every Saturday

Ms. ?shild Nakken, Southeast Asia Regional Director, the Norwegian Seafood Council (NSC), said, "Norwegian Salmon is a high-quality fish with a rich, tender flavor, excellent texture, and vibrant color, raised in the cold, clear waters of Norway under strict aquaculture standards. Its popularity in Thailand has grown significantly, driven by sushi and the country's 5,700 Japanese restaurants. In the past five years, Norwegian Salmon exports to Thailand have more than doubled, reaching nearly THB 6.5 billion (2 billion NOK) in 2024. Survey report revealed that 46% of consumers enjoy Salmon at home on Saturdays, inspiring the launch of the 'Salmon Saturday' campaign to encourage families and friends to make Salmon part of their weekend meals. A previous campaign, Norwegian Thai Taste, featuring Yaya - Urassaya Sperbund, boosted Norwegian seafood consumer awareness to 95% and reinforcing Thailand's demand for high-quality, healthy seafood. We are committed to further strengthening Norway's presence in this growing market."

The 'Salmon Saturday' campaign collaborates with leading restaurants and retail partners nationwide to create a variety of Salmon dishes, accompanied by exclusive promotions for Salmon lovers throughout 2025. Special offers include Norwegian Smoked Salmon from Mandarin Oriental Hotel, Atlantic Salmon Confit from The St. Regis Bangkok, Salmon Ikura Don from Kamui Hokkaido Dining and Spicy Norwegian Salmon salad and poached Thai golden pare with champagne from RhAp Alternative Cuisine. Additionally, home cooking enthusiasts can purchase Norwegian Salmon at special prices from partner retailers, including Tops, Gourmet Market, Foodland, Big C, J Gourmet, and Thammachart Seafood, at all branches nationwide.

"Salmon is a versatile seafood that can be prepared in a variety of styles. It pairs well with all kinds of dishes, whether served hot or cold, raw, fried, baked, smoked, or grilled, each method bringing out its unique and distinctive flavor. It also complements a wide range of seasonings and herbs and blends seamlessly with many Thai dishes. Beyond its great taste, Salmon is packed with essential nutrients, including protein, vitamin A, vitamin D, vitamin B12, antioxidants, and omega-3, making it an excellent source of nutrition," Ms. ?shild added.

In 2024, a report by Seafood from Norway revealed that Thai consumers, especially families, prefer to enjoy Salmon at home for dinner, particularly on weekends. The study found that 56% of Thai consumers have Salmon at home at least once a week, with Saturday being the most popular day to eat Salmon. Saturday stands out as the ultimate peak day for Salmon consumption, 46%, whether Thais are dining at home or eating out. Among those enjoying Salmon at home, 73% prefer having it for dinner. Additionally, Salmon is a popular dish for family meals (59%) and is often shared with partners or spouses (43%). Furthermore, 47% of consumers stated that having Salmon at home helps them feel relaxed and comfortable.

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