King Power Showcases Songkran on the Global Stage:Hosting the Grand RANGNAM SONGKRAN FESTIVAL "EPIC FUN", Offering the Ultimate BEACH! Experience and Elevating Songkran as a Global Festival

Mr. Aiyawatt Srivaddhanaprabha, Chief Executive Officer of King Power Group, stated "This year, King Power Group is committed to playing a key role in promoting the Songkran festival and advancing it towards becoming a globally recognised festival. This aligns with the government's policy under the 'THAILAND SUMMER FESTIVALS' initiative, running from March to September 2025, which utilises the tourism sector as a crucial driver of Thailand's economy through various traditional festivals. In 2025, the Tourism Authority of Thailand (TAT) aims to attract 3-4 million international tourists during the Songkran festival, with an estimated revenue circulation of 25 billion baht. The objective is to position Thailand as a year-round tourist destination, in line with King Power's business vision: 'THE POWER OF POSSIBILITIES'. Through this vision, King Power seeks to elevate the Rangnam district into a GLOBAL FESTIVALISATION destination, establishing it as a hub of celebrations for international visitors throughout the year."

To align with this policy, King Power Group has partnered with the Ministry of Interior, Bangkok Metropolitan Administration, the Tourism Authority of Thailand (TAT), and the Rangnam community to organise the RANGNAM SONGKRAN FESTIVAL "EPIC FUN", bringing the ultimate BEACH! experience to the world. The event aims to elevate Thailand's Songkran festival onto the global stage through a creative tourism approach that seamlessly blends Thai unique charm (Soft Power) with exciting entertainment. The festival will feature a curated selection of renowned restaurants, exclusive promotions, and a variety of engaging activities throughout the event, catering to both Thai and international tourists. In 2024, King Power's festival events have generated over 400 million baht in spending circulation, reinforcing Rangnam's identity as a creative economy district. The goal is to maximise benefits for local communities while driving the sustainable growth of Thailand's tourism industry. This initiative is expected to boost economic activity in Q2, with an anticipated 20% increase in overall traffic throughout the campaign.

For the RANGNAM SONGKRAN FESTIVAL "EPIC FUN"-Bringing the Ultimate BEACH! Experience to the World!, King Power transforms Rangnam into a hub of Thailand's most iconic beaches, including Koh Pha-ngan, Phuket, Koh Samet, and Pattaya, featuring exciting highlights such as:

• EPIC SPLASH! Making Rangnam the ultimate Songkran landmark with RANGNAM BEACH PARTY BY SUPERFLUID from 13-15 April 2025. Enjoy an electrifying lineup of T-POP artists from SUPERFLUID, featuring LYKN, TRINITY, PERSES, 4EVE, Tahwu-Pittaya, Offroad-Kantapon, PRETZELLE, RETRO VISION, CYNDI, BROOKS, etc.

• EPIC DANCE! Be amazed by spectacular parades: 10 April: Meet Jeff-Worakamon Satur, Ling Ling-Sirilak Kwong, Orm-Kornnaphat Sethratanapong, Aimm-Sanpetch Kunakorn; 13 April: it's time for Apo-Nattawin Wattanagitiphat, Win-Metawin Opas-iamkajorn, Tahwu-Pittaya, and Offroad-Kantapon

Mini Concerts: reserve your time for-10 April: TATTOO COLOUR, PROXIE; 11 April: SLOT MACHINE, Ink-Waruntorn Paonil; 12 April: Nont-Tanont Chamroen

• EPIC PLAY! Join in thrilling festival games: "Conquer the Crystal Island" - Spend THB 1,500 per receipt and win prizes; "Surf of Happiness" - Spend THB 1,000 per receipt and enjoy free surfing; "THAI MASSAGE"- Spend THB 1,000 per receipt to experience traditional Thai massage by the beach.

• EPIC FEAST! Indulge in delicious beachfront delights from famous eateries, including: Khun Ple Moo Krata, "Ann" Chicken Stir-fired Noodle, 88 Isangaya, Alo Ha, Heng & Auntie Jai Dee's Traditional Grilled&Grinded Dried Squid, I-Tim-Thai, Hua Had Bar, The Chaffeine, Aum & Napa Mango Sticky Rice, Mafia Sauce-Coated Noodles, Jeep Roj Kod Roi, Thai Thai Boat Noodles, DURI BURI, Beung Jaroen, and CRAZY Talay Dong.

• EPIC SHOP! Shop with or without a flight ticket! Spend THB 15,000 or more per receipt to get an instant 25% discount; Spend THB 8,000 or more per receipt to get an instant 20% discount; Exclusive for King Power members-Spend THB 50,000 (net) or more and receive a round-trip ticket to Hong Kong (1 seat per person per day, limited availability). Offers valid from 1-15 April 2025 at King Power Rangnam, Srivaree, and Phuket.

Don't Miss Out on the RANGNAM SONGKRAN FESTIVAL "EPIC FUN" from 10-15 April 2025 at King Power Rangnam. Customers can also shop online and explore exclusive offers at WWW.KINGPOWER.COM or via the KING POWER App. For more details, contact KING POWER CONTACT CENTRE at 1631.

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