Ajinomoto and SAT Launch the "Ajinomoto Victory Canteen," a Sports Nutrition Center Supporting Team Thailand's Success at the 2025 SEA Games

Designed to world class standards, the Ajinomoto Victory Canteen is a 230-seat facility that serves as both a dining and activity space for Thailand's national athletes. Accommodating around 300 athletes daily, it offers 12 special 'Winning Meals' aligned with three nutrition strategies under the Eat with Purpose concept: Eat to Maintain (Easy Day) - light meals to maintain balance, Eat to Prepare (Moderate Day) - energy-building menus, and Eat to Recover (Hard Day) - dishes formulated to restore glycogen and strength. Each dish blends familiar Thai flavors with performance-driven nutrition. Developed in partnership with renowned chef Chef Nana-Marina and Victory Project nutritionists, every meal is designed to be both nutritious and delicious. Operated by Sodexo, a global leader in sustainable food from France and the main operator for managing Winning Meals for the Thai athletes. The Ajinomoto Victory Canteen follows national operational standards. The facility also features dedicated zones such as a Cafe for light meals, a Stage for cooking showcases and athlete engagement, and the aminoVITAL Product Zone, which provides more than 100,000 products to support recovery and energy needs. Athletes can further optimize their diets using the i-LiveWell app to plan and track meals according to their performance goals.

At the opening ceremony, Dr. Gongsak Yodmani, Governor of the Sports Authority of Thailand, remarked, "The Ajinomoto Victory Canteen marks a milestone for Thai sports. With proper nutrition working alongside strong training, we can push the limits of our athletes. This project represents a new dimension in ASEAN sports nutrition. Beyond infrastructure, it reflects Thailand's commitment to holistic athlete development, nurturing both strength and well-being to inspire the nation."

Mr. Ichiro Sakakura, President of Ajinomoto Co., (Thailand) Ltd., echoed this vision, noting,"Ajinomoto has long applied its expertise in food and nutrition with a strong commitment to our principle 'Eat Well, Live Well.' We are proud to collaborate with the Sports Authority of Thailand in revamping the Victory Canteen - not just as a new dining space, but as an investment in the spirit and potential of our athletes. Backed by our AminoScience expertise, our goal is to fuel victories with every Winning Meal, supported by our key amino acid products such as aminoVITAL(R) as well as the iLiveWell app for nutrition tracking. We are proud to provide practical, science-driven solutions that bring this philosophy to life for Team Thailand."

During the Breaking Limits through the Power of Nutrition and Collaboration talk session, Chef Nana-Marina and Ms. Jidapa Srichavana, Professional Nutritionist, Ajinomoto Co., (Thailand) Ltd., shared their insights in the co-developed healthy menu lineup for the canteen. "The 'Winning Meals' program was developed under the 'Eat with Purpose' concept. We want athletes to understand that nutritious food can also be satisfying, comforting, and even exciting," said Ms. Jidapa. "By blending popular dishes with advanced nutrition, we deliver meals that fuel performance while meeting the expectations of athletes when it comes to taste. This program is not just about food, it's a nutrition strategy to propel Team Thailand to global victory." Chef Nana added, "I'm honored to contribute to the success of Thai athletes by co-creating Winning Meals with Ajinomoto's professional nutritionists. By combining my culinary experience and creativity with Ajinomoto products, we have transformed familiar dishes into options that are tasty, healthy, and tailored to the diverse nutritional needs of athletes."

During the Game-Changing Nutrition - The Road to Victory for Thai Athletes talk session, Thai National Women's Volleyball Player Bumbim-Chatchuon Moksri and Thai National Skateboard Athlete Chai Thawatchai Siang-Ueng, shared their personal experiences under the Thailand Victory Project. "For athletes, nutrition is just as important as training," said Boombim. "Ajinomoto's canteen allows us to enjoy meals that are both delicious and well-balanced. It makes us feel more prepared and focused for competition, knowing our bodies are getting the right nutrients to perform at our best."

Additionally, Ms. Nithinan Phoopanyasak, Head of Sports Science Research at the Sports Authority of Thailand, and Mr. Benjaphon Limphonyan, Health and Nutrition Department Manager at Ajinomoto Co., (Thailand) Ltd., emphasized the importance of sports nutrition and amino acid supplements as key elements in supporting athlete performance.

The "Ajinomoto Victory Canteen" is more than just a dining space - it is a holistic hub for athlete well-being. Beyond nutritious meals, it offers relaxation zones for recovery and nutrition education to help athletes 'eat with purpose.' By combining science-based nutrition, mental wellness, and culinary creativity, it sets a new benchmark for sports nutrition in Thailand and ASEAN. Championing the message "Every Meal for Every Victory," the canteen fuels not only performance, but also long-term health and national pride, inspiring all Thais to rally behind their athletes at the 2025 SEA Games and ASEAN Para Games.

Special Winning Meals are served every Wednesday, featuring 12 signature menus crafted to surprise and energize athletes ahead of the SEA Games. These dishes reimagine Thai favorites with balanced nutrition, turning comfort food into performance-driven meals. Highlights include Baked Potatoes with Fried Pork and Almonds - a muscle rebuilding and glycogen-reloading combo, Hiroshima-style Okonomiyaki - a carb-loading powerhouse, Imperial Steamed Egg - a comforting protein boost for rapid recovery, and Power Ball - a Thai-style energy bite designed for quick, on-the-go replenishment.

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