South Korea's Fashion Brand "RONRON" Debuts at Siam Discovery with Thailand's First Pop-up Store

"RONRON" is one of South Korea's hottest women's fashion brands, loved by young women across Asia and admired by K-pop idols. With the concept "Ordinary Days, Something Less Ordinary", the brand was founded in 2019 and takes inspiration from the French word "ronron", meaning the gentle purring sound of a happy cat. This name reflects the brand's philosophy of capturing small, serene moments of happiness in everyday life and translating them into collections that bring comfort, softness, and subtle smiles to those who wear them.
RONRON's debut pop-up at Siam Discovery marks a special milestone—not only introducing contemporary Korean fashion to Thai consumers, but also reaffirming Siam Discovery's role as a hub of new lifestyle experiences, inspiring people to explore unique and creative ways of living. Shoppers can also enjoy the "RONRON Thailand Exclusive First Release", available only at Siam Discovery, making this launch truly one-of-a-kind.

RONRON is more than just clothing. It is a brand that communicates "emotions and stories" through fashion. Each collection reflects romantic and lovely details, infused with kitsch and casual elements. The brand caters to women who seek approachable, comfortable fashion that resonates with their daily emotions and lifestyle. Signature features include playful, whimsical details and graphic designs inspired by pets, nature, and everyday life, creating a unique charm that sets RONRON apart in the fashion world.

Experience fashion at "RONRON" Thailand's first Pop-up Store from October 1 - November 30, 2025, G Floor, Siam Discovery - The Exploratorium.

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