NESCAFE Launches "NESCAFE Concentrate Ready-to-Mix" with a Coffee Haus Party on Songwat Road , Featuring PROXIE and PiXXiE to Hack It for Gen Z

To kick off the launch, NESCAFE has created the "NESCAFE Concentrate Ready-to-Mix Coffee Haus Party," a vibrant daytime coffee party featuring fun experiences and the most exciting vibes of the year with cold, concentrated ready-to-mix coffee. The event also celebrates the cold coffee culture with exclusive activities every day, along with live performances featuring popular artists including PROXIE, PiXXiE, James Alynn, and Valentina Ploy at PLAY Art House on Songwat Road in Yaowarat from October 3 to 5.

Made with a high-quality blend of Arabica and Robusta, NESCAFE Concentrate Ready-to-Mix elevates the in-home cold coffee experience in three simple steps: pour, mix, and enjoy, It is available in three variants tailored to different tastes. Black No Sugar is bold and intense for unsweetened coffee lovers; Sweetened Black is smooth with a touch of sweetness; and Latte is creamy and milky for a cafe-style experience.

The NESCAFE Concentrate Ready-to-Mix launch is powered by global brand ambassador Zach King, one of the world's most-followed digital creators with 82 million TikTok fans. He holds the world record for the all-time highest number of TikTok views and is the eighth most-followed TikToker worldwide. NESCAFE has just launched a campaign for NESCAFE Concentrate Ready-to-Mix called "Hack It How You Like It," led by Zach King to showcase the ultimate iced coffee hack with campaign content tailored for people in Bangkok on over 3,000 digital out-of-home screens nationwide. Local presenters PROXIE and PiXXiE, T-pop stars, will also connect with Thai youth and bring fun and creativity to in-home coffee creation, igniting a DIY coffee culture.

PROXIE, presenters for NESCAFE Concentrate Ready-to-Mix, joined the Coffee Haus Party on Songwat Road, where band members Gunn, Kim, Chokun, Gorn, Onglee, and Victor, along with other cool coffee drinkers, took part in the iced coffee hack. Gorn Wannapairote, representing the group, shared, "Coffee is something we can't live without in our daily lives. We love iced coffee, and when we first tried NESCAFE Concentrate Ready-To-Mix, we really liked it. It's tasty, convenient, and fun to make endless coffee menu items. We enjoy hacking it how we like it."

Another PROXIE member, Victor—Vorameth Kornubrabhan, reinforced the fun vibe, explaining, "It's our first time joining a daytime coffee party like this. We love exploring new experiences, doing new things we've never done, and visiting places we've never been. Today's event transformed Songwat into an art district, and we got to create our own favorite cold coffee hacks at the NESCAFE Coffee Haus. It really opened up our creativity."

"NESCAFE has always been a pioneer in coffee innovation. In 1973, NESCAFE launched pure soluble coffee in Thailand and in the year 2000, we introduced the coffee mix format, capturing the demand for quality and convenient coffee. NESCAFE believes everyone deserves a great espresso, so we are proud to bring our first NESCAFE Concentrate Ready-to-Mix to Thailand," said Mr. Othman Chraibi, Business Executive Officer - Coffee and Creamer Business Unit, Nestle (Thai) Ltd. "This ready-to-mix innovation opens up a new in-home cold coffee category catering to the needs of Gen Z. As one of Nestle's global initiatives, we are building on its successful launch in Australia, China, the U.S., and the U.K., so we're confident it will empower Gen Z to shape their own cold coffee culture here while reinforcing NESCAFE's leadership in Thailand."

Coffee lovers and content creators shouldn't miss the ultimate cool coffee party, the NESCAFE Concentrate Ready-to-Mix Coffee Haus Party, as it brings the iced coffee experience to Songwat Road with exciting activities and presenters.

During its three full days, the event features cool experiences never hosted before in Thailand, and everyone is invited to immerse themselves in coffee, music, and a new culture. At the beginning of Songwat Road, guests can flag down the "DJ Tuk-Tuk" or follow the mobile "Giant NESCAFE Coffee Bottle" that livens up the street and guides everyone to the main party. Along the way, keep your smartphone ready to take photos of the "Coffee Culture Space," where the Charoen Watana Warehouse has been transformed into an art-driven photo zone that tells stories and creates cool vibes. The party also brings people closer to cold coffee culture, with cool photo spots and content cultural spaces for creators to snap and share photos instantly.

Coffee lovers can continue the fun at the NESCAFE Concentrate Ready-to-Mix Coffee Haus Party, a daytime party featuring a DIY Coffee Bar and Party Zone. They can enjoy the Iced Coffee Party ambience along with cool daily activities, a lineup of well-known DJs, and surprise appearances by famous T-pop artists to share their special moments and co-create the coolest cold coffee culture together. The event kicks off with a mini-concert by the six members of PROXIE on Day 1 (October 3) and closes with a mini-concert by the three members of PiXXiE on the final day (October 5). Both groups are lead presenters for NESCAFE Concentrate Ready-to-Mix.

The Day 1 highlight starts when DJ Tuk-Tuk drops off PROXIE at the NESCAFE Concentrate Ready-to-Mix Coffee Haus Party, boosting the cool mood on Songwat Road. The group will take photos at the Charoen Wattana Warehouse, which has been transformed into an art space. They will then create their special cold coffee beverages using NESCAFE Concentrate Ready-to-Mix, followed by a mini-concert and cold coffee recipe hack activities with fans at PLAY Art House.

On Day 2, the highlight is a collaboration with the Sabai Run Club, Bangkok's largest running community. Runners will join a morning run on Songwat Road, followed by a daytime party at the NESCAFE Concentrate Ready-to-Mix Coffee Haus Party featuring singer Valentina Ploy. The day ends with a Swing Dance session that turns the party into a dance floor with the Jelly Roll Jazz Club in the evening.

On the final day, the program starts with a daytime party led by popular singer James Alynn. The coffee party wraps up in the evening with PiXXiE, presenters of NESCAFE Concentrate Ready-to-Mix, closing the celebration with a cool cold coffee experience.

Discover 'Hack It' DIY coffee creations at home with three highlighted recipes from NESCAFE Concentrate Ready-to-Mix.

Iced Americano is perfect for those who love unsweetened iced coffee. Simply pour 50 ml of cold water into a glass, shake the NESCAFE Concentrate Ready-to-Mix Espresso Black No Sugar bottle (50 ml), and pour the contents into the glass. Add some ice and you'll have a rich and aromatic iced Americano that's perfectly balanced in every glass.

Lattetini is a treat for coffee lovers who enjoy a bold coffee taste with well-balanced sweetness. Simple froth 30 ml of chilled fresh milk until foamy. Pour it into a glass along with 70 ml of NESCAFE Concentrate Ready-to-Mix Espresso Sweetened Black, then shake well. Add some ice and top it off with a layer of milk foam and sprinkle with coffee or chocolate powder for a deeper taste with the aromatic harmony of coffee and milk.

Creamy Latte is for those who love smooth, milky coffee. Begin with 50 ml of cold water in a glass, shake then add the NESCAFE Concentrate Ready-to-Mix Latte bottle (50 ml). Stir to blend, then add some ice. Top it off with milk foam and enjoy a cafe-style creamy iced latte at home.

Let's Hack It How You Like It with new NESCAFE Concentrate Ready-to-Mix. It's now available nationwide at 7-Eleven, Lotus's, Big C, Tops, Gourmet, Villa, Foodland, and on online platforms including TikTok, Shopee, and Lazada. Each 500 ml bottle delivers 5 to 10 servings to suit your personalization preferences. It comes in three variants: Black No Sugar, Sweetened Black, and Latte, and is priced at 109 baht.

VDO: https://youtube.com/shorts/0UYJzIuj7RY

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