Krungsri Strengthens Customer Loyalty with Krungsri GIFT, Wins "Best Customer Loyalty & Rewards Programme Award in Thailand"

Since its launch in 2021, Krungsri GIFT has received consistently positive feedback from customers. In 2024, the platform was enhanced to reflect evolving consumer behavior in the digital era, integrating seamlessly into the krungsri app. The upgraded platform leverages artificial intelligence (AI) and data analytics, enabling customers to earn GIFTs and redeem rewards tailored to their individual lifestyles. GIFTs can be accumulated through everyday transactions — such as fund transfers, top-ups, and bill payments — directly within the krungsri app. The success of Krungsri GIFT has not only strengthened brand loyalty and sustained customer engagement but also reinforced Krungsri's commitment to a customer-centric approach. By harnessing AI and customer behavior insights, Krungsri ensures that rewards are personalized to reflect each customer's unique preferences and behaviors.

Krungsri continues to advance Krungsri GIFT as a cornerstone of its retail digital banking strategy, with the aim of delivering financial experiences that allow customers to enjoy "Make Life Simple"

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