COCKPIT Launches a New Feel-Good TVC, Highlighting the Concept of "Local Expert" to Address Customer Insights, Turning Every Hesitation into Confidence for Car Care

This latest TVC from COCKPIT aims to place the brand closer to customers' hearts. It doesn't just tell the story with humor, but also brings a feel-good, reassuring, and happy experience to audiences. The TVC draws on customer insights from different groups, who often feel worried or lack understanding about car care, and addresses their pain points with COCKPIT's strength as a "Local Expert", providing extra care, truly know both the car and the customer, avoid overselling, and offer valuable recommendations along with exclusive privileges that exceed expectations. It reinforces COCKPIT's commitment to heartfelt and professional service from "Local Expert", aiming to turning hesitation into confidence by delivering complete solutions.

The TVC has already released two episodes, beginning with the hesitation of customers who are unsure whether to visit COCKPIT. The lighthearted storyline sparks laughter before leading to the moment customers gain confidence and discover services that exceed expectations.

The narrative subtly weaves in concerns of female customer who may lack car knowledge, showing how they gain trust when meeting local expert who provides honest and straightforward advice. This turns hesitation into confidence, creating a warm feeling that immediately resonates with audiences. Stay tuned for the next two episodes, which will deliver even more reassurance and elevate confidence to the next level. They will be launched soon across online channels of COCKPIT and Bridgestone.

The TVC was produced by Any Remark Co., Ltd., and "Gapbo"Sira Simmee, one of the cast members taking the director. It is full of humor and uplifting warmth, resulting in a blend of comedy. Both episodes of the TVC are packed with humor and heartwarming moments that resonate with audiences and KOLs, prompting shares and quickly going viral across feeds.

Watch the first two episodes of the Local Expert TVC now on all platforms, or click here to view:

• The 1^st episode of Local Expert TVC: https://youtu.be/g1Q_cxOJGgU?si=Wx8mCuetJFrIUhM-

• The 2^nd episode of Local Expert TVC: https://youtu.be/CpgaMFWtZyI?si=KIl_XPQggEk3yhxP

About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About COCKPIT:

COCKPIT, One Stop Auto Care Center, offers a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 264 COCKPIT stores nationwide^* (as of September 2025).

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