"BRAND'S Essence of Chicken" Celebrates the Remarkable Success of "BRAND'S BRAIN CAMP 2025" Inspiring and Empowering Thai Youths Nationwide Through Meaningful Experiences

Ms. Chutamas Ngamjitkul, BRAND'S Essence of Chicken Marketing Director at Suntory Beverage & Food (Thailand) Co., Ltd., stated, "BRAND'S BRAIN CAMP 2025 was created to inspire and empower Thai youths, based on the belief that young people are the foundation of the nation's progress. With a strong commitment to guide students toward the right career paths, BRAND'S Essence of Chicken continues its mission to empower young people to unlock their full potential through engaging, comprehensive activities that support self-discovery and career readiness for high school students. The campaign includes BRAND'S Career Explorer, a website www.brandsbraincamp.com featuring detailed insights into over 150 careers, and the online series "Job Journey", which presents diverse career paths such as doctors, chefs, influencers, and UX/UI designers. BRAND'S BRAIN CAMP, an activity held across 4 major cities nationwide, brought together professionals from various industries to share real-world knowledge and conduct skill-development workshops focused on essential career and life skills. Another key highlight is BRAND'S ProXperience, an internship program offering students hands-on experience with leading companies in Thailand, allowing them to explore fields such as healthcare, engineering and technology, law, business, arts, and creative media."

BRAND'S BRAIN CAMP 2025: A Snapshot of Success

The BRAND'S BRAIN CAMP 2025 campaign was thoughtfully designed to support comprehensive self-discovery and career readiness for students. Over a six-month period, the program received an overwhelming response from students, teachers, and parents, reaching more than 15 million people nationwide through various media channels. The official website, www.brandsbraincamp.com, alone recorded over 200,000 reaches, marking a significant achievement in raising widespread awareness and inspiring young minds. At the same time, the BRAND'S BRAIN CAMP Roadshow, held in 4 provinces nationwide, received enthusiastic participation, highlighting the strong interest and engagement of Thai youth and inspiring thousands of students to discover their own "Dream Careers." A key element that sets BRAND'S BRAIN CAMP apart is its unique connection between self-discovery and real-world work experience through BRAND'S ProXperience, an internship program that offers students the opportunity to participate in internships with leading companies in their fields of interest, focusing on developing essential skills in real-world work settings. The program helps youths gain a clear understanding of various professions, enabling them to apply the knowledge and experience they acquire when making decisions about further education. It also allows them to build distinctive, real-world portfolios, providing a competitive advantage for university applications or entering the workforce. This initiative underscores the campaign's success in enhancing the potential of Thai youths and preparing them to step confidently into the future.

"The success of this initiative truly reflects the dedication of "BRAND'S Essence of Chicken" to inspiring and empowering Thai youths to step confidently into the future, whether in choosing the right career path, planning further studies, or developing essential life skills. It also highlights the strong potential and determination of today's youth to discover themselves and pursue meaningful success. Moving forward, BRAND'S Essence of Chicken will continue the BRAND'S BRAIN CAMP campaign in 2026 to expand opportunities for young people nationwide to gain inspiration, develop critical skills, and explore careers that align with their aspirations, building a strong foundation for their future with confidence," concluded Ms. Chutamas.

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