Makro Continues Its Mission to "Stand by You with a Smile" Empowering Restaurant Entrepreneurs to Move Forward with Confidence

During the current situation when the food service industry faces economic challenges, Makro remains steadfast in supporting entrepreneurs across all dimensions. The campaign is driven by an integrated omni-channel communication strategy, both offline and online, including Makro's owned platforms and out of home media such as billboards across Bangkok; aiming to amplifying restaurant visibility and awareness.

Makro also provides opportunities for restaurant owners to promote and sell their signature dish of choice within Makro stores free of charge, without any contractual obligations. Additionally, in collaboration with TrueMoney Pay Next, the company offers special credit lines to help business owners manage their operations smoothly.

In partnership with Heliconia Group, Makro further extends its support by giving restaurant entrepreneurs the chance to be featured on Iron Chef Thailand, bringing their stories and culinary creations to a national audience. This initiative reinforces Makro's vision as a "True Partner for Entrepreneurs," not only helping reduce costs and increase income, but also inspiring confidence for every restaurateur to keep moving forward.

Mr. Shaun Wong, Chief Corporate Planning Officer - CP AXTRA PCL, said "Makro is committed to being the center for quality ingredients, helping entrepreneurs access products at the right cost so we can move forward together. In response to the challenges facing the restaurant industry, we launched the 'Makro Stands by You with a Smile' campaign to provide comprehensive support for operators. This initiative is designed to help business and restaurant owners lower costs across their operations; from reducing labor, utilities, and ingredient expenses to saving preparation time, while ensuring their recipes remain consistent. By easing these burdens, Makro aims to empower entrepreneurs to stay competitive and continue delivering quality to their customers."

Restaurants that join the program will receive a range of exclusive benefits:

• Business Visibility Boost: Makro will promote participating restaurants through a variety of media channels offline, online, and out-of-home. From billboard exposure across Bangkok, Makro and Chef's Club by Makro's social platforms, collaborations with food influencers, and opportunities to appear on Iron Chef Thailand to enhance brand awareness and credibility.
• Product Shelf Space: Participants can collaborate with Makro to co-produce and distribute their own products on Makro's shelves nationwide, opening new marketing channels, increasing sales, and expanding customer reach.
• Free Sales Space in Makro Stores: Restaurants can showcase and sell their menu in designated Makro store areas, retaining 100% of their sales revenue, while promoting their brand and reaching new customers.
• TrueMoney Pay Next Privilege: Enjoy exclusive credit support that allows entrepreneurs to buy now, pay later at Makro, plus 5% cashback on every transaction, helping them maintain smooth business operations from today until December 31, 2025. (Credit provided by Ascend Nano Co., Ltd. Credit approval and promotional terms are subject to the company's conditions. Please check details via TrueMoney. Borrow only what you need and can afford to repay. Interest rate: 0%-25% per annum on a reducing balance basis.)
• Special Product Discounts: Exclusive discounted prices tailored to restaurant types, helping participants reduce costs and improve profit margins.

Interested entrepreneurs can learn more and apply via LINE Official: Chef's Club by Makro.

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