The (u/n)branded. Thailand and MW Japan Agency Sign MoU to Drive Cross-Border Marketing Innovation

The partnership strengthens cross-border marketing capabilities by combining (u/n)branded.'s expertise in communications and digital capabilities—including AI-powered solutions—with MW Inc.'s established ties to Japan's corporate sector. Together, they aim to empower international clients with strategies that merge cultural insight and business opportunities across Thailand, Japan, and beyond.

"This MoU is about connecting strengths," said Mrs. Sasinan Allmand, Country Director of (u/n)branded., adding: "With MW's network and expertise, we are ready to help brands move across borders with both creativity and precision—bringing global players into Thailand while enabling Thai businesses to launch in Japan with strategies that truly resonate. It's a two-way bridge where cultural insight meets marketing innovation, driving growth with measurable impact."

Mr. Masanori Watanabe, CEO of MW Inc., added: "(u/n)branded.'s creative energy and digital-first approach in marketing and communications complement our corporate network. Together, we will deliver strategies that resonate across cultures and generate measurable results."

Key initiatives will include cross-market campaigns, cultural knowledge exchange, and country insight initiatives that broaden (u/n)branded.'s global perspective while helping Japanese corporates strengthen their presence in Southeast Asia.

This collaboration underscores a shared vision of building a bridge between Thailand and Japan, helping global brands navigate cultural differences while capitalizing on regional growth opportunities.

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