As the leading accessories brand that has long stood beside modern women who embrace style as part of their identity, LYN unveils its latest campaign under the refreshed brand concept #WithLYN. Staying true to its core message, LYN continues to champion individuality, encouraging every woman to be "100% herself with LYN". This campaign redefines self-expression as timeless beauty elegant beyond trends. Embodying this vision is the luminous Sririta Jensen with the new campaign Forever Sririta.
In Forever Sririta, Sririta Jensen steps into the spotlight not just as a style icon, but as a symbol of true, lasting elegance. Her graceful presence and clear sense of self remind us that timeless style starts from within. The campaign highlights her classic beauty, confidence, and intelligence through scenes that reflect the lives of modern women. At its center are three signature handbags from LYN's latest collection designed to stand out, capture attention, and embody the quiet power of style that never fades.
Start with Venus, a compact rectangular shoulder bag crafted for everyday elegance, Venus combines versatility with elevated luxury. The signature round LL hardware adds a refined edge, while bold color and material contrasts create instant appeal. Choose from monogram denim with white trim, beige canvas with brown leather, glossy wine-red patent leather, or sleek full-leather in black or white. Each finish offers timeless sophistication that complements any wardrobe.
Next Corey, this shoulder bag captures the playful and glamorous spirit of Sririta, featuring a zip-top pouch design in two distinct styles. The first showcases a floral cut-out pattern in leather petals and a charming flower charm. Available in canvas brown, white denim, all-white canvas, and all-black canvas finishes. The second style offers a sleek, glam look with blue denim accented by subtle geometric graphics, or smooth white and black leather, each finished with a micro bag charm for added style gimmick.
Last but not least Gastonia Rita, a chic celebration icon designed to bring a radiant festive spirit to year-end moments. This reinterpretation of LYN's classic silhouette plays with four different eye-catching materials. The rounded-edge shoulder bag is available in suede (brown or beige), stud (white or black), glitter (pink or gray), and bead (nude or black), each reflecting a unique personality and style that captivates attention.
Embrace yourself. Shine with authenticity with #WithLYN. Discover "Forever Sririta" and the new LYN collection today at all LYN stores and online at www.lynaccs.com
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